Make or Break How Manufacturers Can Leap from Decline to Revitalizaiton 大企业如何摆脱困境

2008-3  

Grichnik, Kaj/ Winkler, Conrad/ Rothfeder, Jeffrey  

In a world of emerging markets, changing work forces, and accelerating innovation, manufacturing is once again a key corporate issue. Manufacturing expertise is a strategic competitive advantage, distinguishing winning companies (like Procter & Gamble, Lego, Toyota, Zara, and Tata) from those that have let their capabilities languish. It may not be easy to take back control of production, target sources for scarce (and environmentally sustainable) materials, and cultivate a motivated, talented labor force. But there are ways to do it; and successful companies will need to learn how.

THE CROSSROADSPOWERFUL HALLLENGESVIRTUOUS AND VICIOUS CYCLESPLANNING FOR SUCCESSINDEX

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