The Practical Guide to Sales & Marketing Management (精装)
Gene Garofalo
Prentice Hall
出版时间：
1998年6月1日
出版社：
Prentice Hall
作者：
Gene Garofalo
内容概要
This work offers anyone with sales and marketing responsibilities an understanding of how these departments operate, and how they can better achieve their sales goals. Case studies are featured, as well as the inclusion of sample forms. Areas covered include the product development process, market share strategies, competitive research, campaign creation and execution, and the role of advertising and promotion.
length: (cm)24.2 width:(cm) 18.2
Book Dimension
Height (mm) 229 Width (mm) 152
图书封面
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