健康护理计划Business Planning for Healthcare Management

2000-9  

McGraw-Hill  

Semple Piggot, Carolyn  

164  

Praise for the first edition: 　　"The book's major strength is that it allows the author, Carolyn Semple Piggot, to use a very accessible style, without a great burden of academic theory or case studies. What theory it does contain is expertly used to provide a rationale for the service she cites...The book is an excellent tool for any clinician or junior manager to prepare a business plan. Both would gain knowledge and understanding without excessive effort." Health Service Journal.　　The revised and updated edition of this bestselling book is both practical and topical. It addresses planning strategies that will work for healthcare organisations. The advice and practical aids are designed to help readers with easy-to-find answers to common planning questions. The careful use of theory provides a rationale for the services cited to help the reader understand the limits of the advice and when it is necessary to seek expert help. A particularly good example of this is seen in chapter five in which an asthma study is used to illustrate how business planning issues arise from clinical issues. 　　Pragmatic in its approach, the book will prove both interesting and useful to hospital managers, clinical practitioners and others new to management.

Acknowledgements1 What is planning?　Introduction　Short-term versus long-term　Corporate strategy　Six planning myths　Why plan?　　Why do we need a healthcare plan?　Planning in the NHS　 Purpose of plans　　Criteria for effective planning　 Keys to growth　 Role of the chief executive　Summary2 The planning process　The first step - the mission statement　　Checklist: Steps to creating a mission statement　Environmental trends　Scenario　　STEP analysis　Where are we now?　How is a SWOT constructed?　　Strengths　　Weaknesses　　Opportunities　 Threats　 Key questions for the SWOT　Key issues　 Managerial dilemmas Critical success factors　 Questions to help define CSFs Where do we want to get to? Objectives　 Example of objectives from the National Priorities　 Guidance 1999/00-2001/02 How do we get there?　 Action plans　 Management approach The budget and the business plan　 Analysis of resources for a commissioner　 Budget headings for a provider　 Checklists for commissioners and providers The management process　Contingency planning　Techniques to assist the planning process　 Brainstorming　 Evaluation3 Implementation　The challenge of implementation　How do we get there (continued)?　　The change process　Competencies for managing change　　Core competency framework　Communication　　Communications checklist4 Evaluation　How far have we got? Management by objectives　　Monitoring results　　Measures of success　The concept of outcomes　The role of audit　Patient satisfaction　The role of questionnaires……5 Planning for health improvement6 joint planning and collaboration with7 Managing stakeholderes8 planning for change9 Role of the board

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