开办和经营商务在线 Starting and Running an Online Business For Dummies？

2007-3  

John Wiley & Sons  

Dan Matthews，Greg Holen　著  

360  

Whether you're a budding entrepreneur or a small business owner looking to expand your business online, this up-to-date guide covers all the essentials you need to know to set up a Web site and start trading quickly and profit- ably. With strategies to help you identify your market, design your Web site, use new technology, trade securely, and stay ahead of the competition, this book is just what you need to succeed. Dan Matthews is Group Online Editor of Caspian Publishing, which producesmagazines, Web sites, and events for an audience of UK entrepreneurs. Greg Holden is the author of over 25 books including eBay PowerUser's Bible.

Dan Matthews is Group Online Editor of Caspian Publishing, which produces magazines, Web sites, and events for an audience of UK entrepreneurs. Primarily working on reaibusiness.co.uk, Dan writes about stellar business success stories as well as up-and-co

Introduction　About This Book Conventions Used in This Book Foolish Assumptions How This Book ls Organised 　Part 1: Strategies and Tools for Your Online Business 　Part I1: Establishing Your Online Presence 　Part III: Running and Promoting Your Online Business 　Part IV: The Necessary Evils: Law and Accounting 　Part V: The Part of Tens Icons Used in This Book Where to Go from HerePart Ⅰ: Strategies and Tools for your Online Business ..　Chapter 1: Opening Your Own Online Business in Ten Easy Steps The Time Is Now Step 1: Identify a Need　　 Getting to know the marketplace 　 'Cee-ing' what's out there　　　Working out how to do it better Step 2: Know What You're Offering Step 3: Come Up with a Virtual Business Plan Step 4: Get Your Act Together and Set Up Shop 　　Finding a host for your Web site　 　Assembling the equipment you need 　　Choosing business software Step 5: Get Help 　　Hiring technical bods　 　Gathering your team Step 6: Construct a Web Site 　　Making your site content-rich 　　Establishing a visual identity Step 7: Process Your Sales Providing a means for secure transactions How not to cook your books　　Step 8: Provide Personal Service Sharing your expertise Making your site appealing E-mailing your way to the top　　Step 9: Alert the Media and Everyone Else Listing your site with lnternet search services Reaching the whole Internet　　Step 10: Review, Revise, and Improve Taking stock Updating your data　Chapter 2: Choosing and Equipping Your New E-Business... Starting Off on the Right Foot Mapping Out Your Online Business 　 Looking around 　 Making your mark 　Evaluating commercial Web sites Flavours of Online Businesses You Can Taste Test 　　Selling consumer products　 　Punting what you're good at 　　Making money from your expertise 　　Creating opportunities with technology　 　Being a starving artist without starving Marketing One-to-One with Your Customers 　　Focus on a customer segment　 　Boost your credibility 　　Create customer-to-customer contact: Everybody wins 　　Be a player in online communities 　　Add ways to sell and multiply your profits Easyware (Not Hardware) for Your Business 　　The right computer for your online business　 　Processor speed 　　Hard drive storage　 　CD-RW/DVD~RW drive　 　Monitor 　　Fax equipment Image capture devices Getting Online: Connection Options Software Solutions for Online Business Web browser Web page editor　…… Chapter 3: Selecting the Right Web Host and Design Tools Chapter 4: Profiting from New Business Tools Part Ⅱ: Establishing your Online Presence Chapter 5: Giving Your E-Business Site Structure and Style Chapter 6: Attracting and Keeping Customers Chapter 7: Building in Security Up Front Chapter 8: Monitoring and Improving Your BusinessPart Ⅲ: Running and Promoting your Online Business　Chapter 9: Easing the Shopping Experience　Chapter 10: Running a Business on eBay.co.uk　Chapter 11: Accepting Payments　Chapter 12: Service with a Virtual Smile　Chapter 13: Search Engines: What You Need to KnowPart Ⅳ: The Necessary Evils: Law and Accounting　Chapter 14: Making It All Legal　Chapter 15: Online Business Accounting ToolsPart Ⅴ: The Part of Tens　Chapter 16: Ten Must-Have Features for Your Web Site　Chapter 17: Ten Hot Ways to Be an Ontrepreneur　Chapter 18: Ten Must-See Web Sites for Online EntrepreneursIndex

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