周末MBA傻瓜书 Weekend MBA for Dummies

2007-04-13  

John Wiley & Sons  

Richard Pettinger,Peter Economy,Allen, Kathleen ,Dr. Ph.D.  

400  

A graduate MBA programme gives you the business expertise you need for success.But what if you don't have the time or money to teke a full MBA course?That's where this friendly guide comes in.Packed with UK and global examples of best practice in finance,marketing,entrepreneurship,e-commerce,and other business school topics,it's just what you need to turbocharge your career.作者简介： Richard Pettinger is a senior management lecturer and author of over 30 management books.Dr Kathleen Allen is the author of several books on entrepreneurship.Peter Economy is a management writer and consultant.

IntroductionPart Ⅰ: The New World of Business and Management. Chapter 1: Embracing Change Chapter 2: Information Technology and Competitive Advantage Chapter 3: Going Global Chapter 4: Strategic Planning: Looking into the Crystal BallPart Ⅱ: Leading and Managing in the New World Chapter 5: Managing Is Hard; Leading Is Even Harder Chapter 6: Carrots and Sticks: Motivation and Commitment Chapter 7: Hiring and Firing: Getting and Keeping the Best Employees Chapter 8: One for All and All for One: Teamwork and Employee Empowerment Chapter 9: Behaving Yourself: Ethics and StandardsPart Ⅲ: Money: What you Don't Know Will Hurt you Chapter 10: Basic Economics Chapter 11: All You Ever Wanted to Know about Accounting Chapter 12: Making Sense of Financial Statements Chapter 13: Unravelling the Mysteries of Financial Planning and Analysis Chapter 14: It Takes Money to Make Money Chapter 15: Understanding Stocks and SharesPart Ⅳ: Marketing in the New World Chapter 16: You're Nothing Without a Customer Chapter 17: Focusing Your Efforts: Marketing Planning Chapter 18: Looking at Advertising and Promotion Chapter 19: A Special Relationship: SellingPart Ⅴ: The Last Pieces of the Jigsaw Chapter 20: Manufacturing and Distribution: Technology Makes the Difference Chapter 21:The Ins and Outs of Risk Management Chapter 22: Playing the Negotiation GamePart Ⅵ: The Part of Tens Chapter 23: Ten Mistakes Managers Make Chapter 24: Ten Creative Ways to Market Your Products and Services Chapter 25: Ten Best Free Business Resources Chapter 26: Ten Steps to Improve Your Cash Flow Chapter 27: Ten Best MBA BooksIndex

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