eBay Business All-in-One For Dummies，2 edition eBay大全，第2版

2009-2  

Marsha Collier  

838  

Whether you're thinking about starting an eBay business or are already up and running, this step-by-step guide will lead you down the smart path to making a regular income on eBay. With solid tips from the bestselling eBay expert, this reference helps you get your eBay business off the ground and manage the basics of listing items, completing transactions, and keeping your buyers happy. Learn the nuts and bolts — discover how you can set up your business, find and manage inventory, and run your business like a pro Equip yourself with the tools that count — make the most of eBay's search engine, online sources of information, the PayPal system, and eBay's management tools Start selling like a whiz — learn valuable strategies for managing and maximizing sales Source your merchandise effortlessly — learn the ins and outs of online retailing and what it takes to buy and sell online with ease Get the word out — find out how to set up the optimal eBay photo studio and develop and market your eBay Web site Be the power seller you were born to be — from opening your eBay store to the nitty-gritty office set up, get your business up and running Open the book and find: How to navigate through eBay's buyer and seller tools Tips on effectively using your My eBay page Insider advice on creating listings that win bids Sources for the merchandise that sells profitably on eBay How top sellers use photos and HTML to improve their sales Ideas for promoting your business both on eBay and off Worry-free shipping strategies Painless guidance on keeping your business legal

IntroductionBook I: eBay Basics Chapter 1: Hooking Up with Online Technology Chapter 2: Navigating through eBay Chapter 3: Signing Up and Getting Started Chapter 4: Understanding eBay Sales Chapter 5: Checking Out the Seller and Leaving Feedback Chapter 6: Bidding to Win Chapter 7: Completing the Transaction Chapter 8: Participating in the Community..Book II: Essential Tools Chapter 1: Researching on eBay Chapter 2: Researching on the Web Chapter 3: Efficient Communications for Better Sales Chapter 4: Simplifying Payment with PayPal Chapter 5: Using eBay's Management ToolsBook Ill: Selling Like a Pro Chapter 1: Be Sure Your Listings Make Cents Chapter 2: Understanding the Finer Points of Selling Chapter 3: Listing Your Items for Sale Chapter 4: Using eBay's Turbo Lister Chapter 5: Managing Your Sales on My eBay Chapter 6: Using PayPal to Organize Your Sales Chapter 7: Checking Out Payment AlternativesBook IV: Sourcing Merchandise Chapter 1: Understanding Online Retailing Chapter 2: Buying Merchandise Like the Pros Chapter 3: Selling Other People's Stuff Chapter 4: Liquidation and Drop-ShippingBook V: Presenting your Items. Chapter 1: Your eBay Photo Studio Chapter 2: Mastering eBay Photography Chapter 3: Sprucing Up Your Listings with HTML. Chapter 4: Getting Your Photos Ready for eBay. Chapter 5: Getting Your Photos on the WebBook VI: Promoting your Goods Chapter 1: Developing Your Web Site Chapter 2: Marketing Your Web Site and eBay Store Chapter 3: Using PayPal to Increase Your SalesBook VII: Storing and Shipping Chapter 1: Organizing Your Merchandise and Shipping Department... Chapter 2: Shipping without Going Postal Chapter 3: Insuring Your Item's DeliveryBook VIII: Power Selling Chapter 1: Upgrading to eBay's Selling Manager Chapter 2: Managing Your Business with Third-Party Tools Chapter 3: Studying Your Statistics. Chapter 4: Becoming a PowerSeller Chapter 5: Opening Your eBay StoreBook IX: Office and Legal Chapter 1: Getting Legal with the State and the Feds Chapter 2: The Joys of Taxes and Business Reporting Chapter 3: Using Bookkeeping Software Chapter 4: Keeping Your Business Secure Online Chapter 5: Networking Your OfficeIndex

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