特种商店
2002-08-15
Wiley
Carol L. Schroeder,Carol L. Schroeder
358
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Innovative Ideas for Retail Success "A well-written book that covers all aspects of specialty retailing. A wonderful resource for anyone in retail or thinking about opening a shop." —Kim Mack, Vice President, Crabtree & Evelyn "Specialty Shop Retailing is a bonanza of savvy ideas and an excellent road map to success in specialty retailing. . . . Schroeder apparently has done it all, or most—and, thankfully, she's willing to share it with the rest of us!" —Phyllis Sweed, former editor in chief, Gifts and Decorative Accessories "Everything you wanted to know about specialty retailing you can learn right here. . . . A must-read by all prospective owners and all key employees. . . . Add your own creativity and fun, and you have the formula for SUCCESS!" —Joan F. Gillman, University of Wisconsin School of Business–Madison "The first book you should read if you want to open a successful retail specialty shop, and a must book to read if you want to compare your store with one of the best in the field." —Bill Haefling, President, Haefling & Haefling, Inc. "If you plan to open a specialty retail store, this book is a must! . . . I guarantee that those with existing retail operations, regardless of the maturity of the business, will also benefit from this book. Enjoyable reading!" —Anne McGilvray, Anne McGilvray & Company "Carol Schroeder's insightful and humorous approach, combined with her broad human understanding and expertise, make for enjoyable as well as instructive reading. This book is essential for anyone who is considering opening a retail store." —William E. Little Jr., Chairman, George Little Management, Inc.
Carol L. Schroeder is the co-owner of Orange Tree Imports, a successful gift and kitchenware store in Madison, Wisconsin. She has over three decades of experience in specialty shop retailing, beginning with the Scandinavian furniture store she and her hus
1 Getting Started Market Research Are You Ready for Retailing? Is a Franchise Right for You? Buying an Existing Business Writing a Business Plan Selecting Your Business Format Setting Up a Partnership Financing Your Business Permits and Licenses Finding the Perfect Location Naming Your Store Developing a Logo Stating Your Mission Where to Get Help Time to Get Started2 Managing Your Store's Finances Setting Up the Cash Registers Will That Be Cash, Check, or Charge? Bookkeeping 101 Accounting Reports Working with an Accountant Budgets and Future Planning Tips for Taking Inventory Setting Up Your Business Office The Bottom Line3 Store Design Establishing a Design Budget Remodeling Your Store The Design Concept The Storefront and Entrance Layout Flooring Materials Wall Treatments Lighting Ceilings Selling on Several Levels Deciding What Merchandise Goes Where Interior Signage The Checkout Area Security Concerns Background Music Creating an Aromatic Environment Storage, Offices, Lounges, and Other Backstage Needs4 Merchandise Buying Targeting the Typical Customer Establishing a Buying Budget Where to Look for Merchandise What to Order Determining Quantities ……5 Visual Merchandising 6 Staffing Your Store7 Customer-Friendly Policies and Services 8 Advertising Your Shop 9 Creative Promotion and Publicity10 Good Works Are Good Business11 Managing during Tough Times 12 Looking to the Future GlossaryResource Guide Index
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