文化 Culture
2002-12
John Wiley & Sons
Middleton, John
130
Fast track route to mastering culture and culture change Covers the key areas of culture, from how culture evolves and why different companies have different cultures to cultural diagnosis and implementing successful change Examples and lessons from some of the world's most successful businesses, including Amazon.com, EDS, Honda and Nissan, and ideas from the smartest thinkers, including Edgar Schein, Charles Handy, Geert Hofstede and Gareth Morgan. Includes a glossary of key concepts and a comprehensive resources guide
Introduction to Express Exec 01.Introduction 02.Definition of Terms 03.Evolution 04.The E-Dimension 05.The Global Dimension 06.The State of the Art 07.Lessons From Best Practice 08.Key Concepts and Thinkers 09.Resources 10.Ten Steps to Managing Cultural Issues Frequently Asked Questions (FAQs) Index
