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商务英语写作

羡锡彪 高等教育
出版时间:

2009-2  

出版社:

高等教育  

作者:

羡锡彪  

页数:

290  

Tag标签:

无  

内容概要

《商务英语写作》(第二版)是普通高等教育“十一五”国家级规划教材——商务英语系列教材之一。该系列教材为商务英语专业、英语专业商务方向以及商科相关专业英语课程提供了比较完整的、成体系的教学资源。 本书将写作知识、写作技能与实际的商务活动有机结合,为学生提供了大量范文,着重提高学生的商务写作能力。本教材针对学习者的实际需要,选用了大量商务写作范例,配备了多样的写作实践练习。 本书分为6个部分——商务写作概述、商务信函、商务报告、宣传材料、演示和合同。

书籍目录

Part One Introduction Chapter 1 Introduction 1.1 Overview 1.2 Business Writing 1.3 Writing as a Process 1.4 Writing as a Product 1.5 Principles of Effective Business Writing 1.6 Intercultural CommunicationPart Two Business Correspondence Chapter 2 The Layout of Business Letters 2.1 Overview 2.2 Parts of Business Letters 2.3 Presentation of Business Letters 2.4 Novice Writing and Comments 2.5 Useful Expressions and Structures Chapter 3 Business Correspondence 3.1 Overview 3.2 Letters 3.3 Emails 3.4 Good News and Bad News Letters 3.5 Letters of Complaint 3.6 Letters of Persuasion 3.7 Novice Writing and Comments 3.8 Useful Expressions and StructuresPart Three Business Reports Chapter 4 Memos 4.1 Overview 4.2 Historyof Memos 4.3 Characteristics of Successful Memos 4.4 Components of Memos 4.5 Writing Memos 4.6 Novice Writing and Comments 4.7 Useful Expressions and Structures Chapter 5 Meeting Materials 5.1 Overview 5.2 Meeting Notices 5.3 Meeting Agendas 5.4 Meeting Minutes 5.5 Novice Writing and Comments 5.6 Useful Expressions and Structures Chapter 6 Business Reports 6.1 Overview 6.2 Categories of Reports 6.3 Functions of Reports 6.4 Writing Business Reports 6.5 Preparations for Business Reports 6.6 Informal Reports 6.7 Formal Reports 6.8 Novice Writing and Comments 6.9 Useful Expressions and Structures Chapter 7 Informational & Analytical Reports 7.1 Overview 7.2 Informational Reports 7.3 Analytical Reports 7.4 Novice Writing and Comments 7.5 Useful Expressions and Structures Chapter 8 Business Proposals & Business Plans 8.1 Overview 8.2 Business Proposals 8.3 Business Plans 8.4 Novice Writing and Comments 8.5 Useful Expressions and Structures Chapter 9 Annual Reports 9.1 Overview 9.2 The Annual Report and Its Sections 9.3 Writing the Annual ReportPart Four Publicity Materials Chapter 10 Press Releases 10.1 Overview 10.2 Layout of the Press Release 10.3 Writingthe Press Release 10.4 Novice Writing and Comments 10.5 Useful Expressions and Structures Chapter 11 Technical Descriptions 11.1 Overview 11.2 Types of Descriptions 11.3 MetHod of DeveLopment 11.4 Language of Descriptions 11.5 Illustrations in Descriptions 11.6 Novice Writing and Comments 11.7 Useful Expressions and Structures Chapter 12 Operating Instructions 12.1 Overview 12.2 Understanding Your Task 12.3 Analyzing Your Audience 12.4 Components of Instructions 12.5 Sequenced Instructions and Styles of Presentation 12.6 Language of Instructions 12.7 Novice Writing and Comments 12.8 Useful Expressions and StructuresPart Five Visual Communication Chapter 13 Questionnaire 13.1 Overview 13.2 Cover Letter 13.3 Layout of the Questionnaire 13.4 Preparing a Questionnaire 13.5 Tips for Framing the Questions 13.6 Tips for Designing and Presenting CHoices 13.7 Administering the Questionnaire 13.8 Interpreting Findings and Writing Up 13.9 Novice Writing and Comments 13.10 Useful Expressions and Structures Chapter 14 Visual Techniques 14.1 Overview 14.2 MetHods of Visual Presentation 14.3 PowerPoint Slides 14.4 Language of Integrating the Visuals into the Text 14.5 Useful Expressions and StructuresPart Six Contracts Chapter 15 Contracts 15.1 Overview 15.2 Types of Contract 15.3 Sales Contract 15.4 Sample ContractsAppendices Appendix One Punctuation Appendix Two List of Business Titles Appendix Three ResumesKey to Exercises


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商务英语写作(2版),这本书对写作很有帮助,工作都能用得上。


标准英式商务英语写作,英国外教推荐。


全英文的,内容很全。很适合商务信函写作


这是我们的课本,条理清晰,商务英语用到的各种书信格式基本上都有归纳了!


商务方面的信函类以及一些商务专用术语书中均有涉及,很喜欢


看了这本书,觉得还是很不错的。所以有时间就看。而且是全英文的,还能更好的学习英语。里面的英语不算难。


全英文的,排版看起来不错,也有一些范文可以借鉴,感觉不错


很经典的一本书,内容也很全


大学时外教用的书,非常实用


这是我们要用的的课本,谢谢这么及时送过来


书本很好,可惜不晓得学校搞什么,换了课本,我觉得这本比新的那本要好,印刷也地道


很多例子,很实用


书包装得仔细 纸质也好


书很好,包装到位,送货也快。


纸质很好!应该是正版


不错不错。。。。货来得挺快。目前也没发现质量问题。。。


还可以吧,我觉得没什么用


很实用的商务英语写作书,我们上课就用这本,纸质很好!


我们商务写作的指定教材!


我们上课用的课本。。。。全英文,还行,对不学商务的学生来说有点枯燥


这是我们外教上课用的课本。质量很好。


还可以O(∩_∩)O~


只可惜都是英文,没有中文讲解部分或者对应的教参


买回来了学校才说不用这本书


老师说有些例子不太好。 个人觉得内容不够完全。书质量不错、


全英文的 貌似不错


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