经理人员的沟通(第六版 英文影印版)
1900-01-01
机械工业出版社
西格班德 贝尔 著
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本书包括沟通的概念、商业写作、备忘录和信函、岗位沟通、报告和建议等内容。其中,着重叙述了如何进行商业沟通、如何构思并有机地进行写作和发言、如何运用沟通技巧达到最佳效果、如何运用不同的沟通风格去适应国内及国际班干部 不同的对象,以达到不同的目的等内容。本书还就90年代中后期出现的新问题,如沟通革命、不同文化间的沟通、合作中的沟通等进行了阐述。
PART 1 A communication overview
1. Communication overview
2. Communication in organizations
3. The communication revolution
4. Intercultural communication for a global environment
5. Ethical issues in management communication
PART 2 Business writing that works
6. The writing process
7. Drafting , revising , and editing
8. Collaborative writing
PART 3 Memos and letters
9. Effective memos
10. Principles of the business letter
11. Inquiry , request , and order letters
12. Claim , credit , and collection letters
13. Sales , goodwill , and other letters
PART 4 Career communication
14. Career planning
15. Successful applications , resumes , and interviews
PART 5 Reports and proposals
16. The research process
17. Visual aids
18. Reports for decision making
19. Routine and short reports
20. Formal and annual reports
21. Proposals , business plans , and other managerial communication
PART 6 Professional speaking and listening
22. Principles of oral communication
23. Short and long presentations
24. Listening skills
25. Interviews and meetings
26. Communication during crisis and change
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