当代商学概论
2010-1
人民邮电出版社
卡伦·柯林斯
287
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本书英文版作为国外最畅销的同类教科书之一，一改传统的商学导论(Introduction to Business)课程教材大而全的风格，以概览式的编写方法，在300余页的篇幅内，以当代的热点问题为视角，通过11个专题，将如何创办新企业、当代关键的商业环境背景，以及企业的生产、营销、财务、人力资源和信息系统等主要职能及活动一一作了清晰的阐述。本书除了对理论深入浅出地进行了阐释，还对生词、术语进行了中文翻译、注释，条理清晰、语言平实、通俗易懂。 作者将Nike公司案例贯穿全书，此创造性的整合案例教学法加深了学生对企业职能及其相互关系的理解，这是本书区别于传统商学导论教材的一大特色。 本书专为财经专业以外的大学生作为商务基础知识学习而写，也十分适用于作为英语专业应用语言方向的双语教材。 作者简介： Karen Collins is an associate professor in the College of Business and Economics at Lehigh University. Dr. Collins developed Lehigh's Introduction to Business course with assistance from an Accenture Faculty Fellowship for Excellence in Teaching. She has served as its coordinator and has taught sections of the course since its inception in 1997. Dr. Collins was honored with an Innovation in Teaching Award for the course from the Middle Atlantic Association of Colleges of Business Administration (AACSB regional association of management education deans and program leaders) and also has received a number of teaching awards including the Deming Lewis Faculty Award for having the strongest influence on the ten-year graduating class, the Stabler Award for Excellence in Teaching for demonstrating superior ability in communicating knowledge to others, and the Coopers and Lybrand Excellence in Teaching and Learning Award given to faculty from four universities who demonstrated innovative teaching techniques. Karen Collins received her Ph.D from Virginia Tech in accounting with minors in organizational behavior and psychology. She has published in leading accounting and management journals such as Accounting, Organizations and Society, Accounting Horizons, and Journal of Vocational Behavior. Her research areas include stress, work/home conflict, and upward mobility of women. Dr. Collins is a CPA and practiced in public accounting in the small business area prior to starting her teaching career.
Chapter 1 The Foundations of Business 企业基础 Introducti on Nike Introduction to Nike Getting Down to Business Business Participants and Activities External Forces That Influence Business Activities What Is Economics? Resources: Inputs and Outputs Economic Systems Types of Competition Perfect Competition Monopolistic Competition Oligopoly Monopoly Measuring the Health of the Economy Economic Goals Economic Forecasting Government’s Role in Managing the Economy Monetary Policy Fiscal Policy Macroeconomics and Microeconomics Where We’re Headed Summary of Learning Objectives Chapter 2 The Challenges of Starting a Business 创办企业的挑战 What Is an Entrepreneur? Why Become an Entrepreneur? Distinguishing Entrepreneurs from Small Business Owners Importance of Small Business to the U.S. Economy Job Creation Innovation Opportunities for Women and Minorities How Small Businesses Help Large Businesses What Industries Are Small Businesses In? Industries by Sector Should You Start a Business? Advantages of Small Business Ownership Disadvantages of Small Business Ownership Starting a Business The Business Idea Ownership Options The Business Plan Sections of the Business Plan How to Succeed in Managing a Business Help from the SBA 34 Why Do Businesses Fail? Where We’re Headed Summary of Learning Objectives Chapter 3 Business Ethics and Social Responsibility 商业伦理与社会责任 Misgoverning Corporations: An Overview The Idea of Business Ethics Why Study Ethics? The Individual Approach to Ethics Addressing Ethical Dilemmas Making Ethical Decisions Identifying Ethical Issues Refusing to Rationalize The Organizational Approach to Ethics Tightening the Rules Corporate Social Responsibility Owners Employees Customers Communities Stages of Corporate Responsibility Here’s Your Salad—How About Fries? Where We’re Headed Summary of Learning Objectives Chapter 4 Managing for Business Success 成功经营企业Chapter 5 Recruiting, Motivating, and Keeping Quality Employees 招募、激励和培养高素质员工Chapter 6 Developing and Producing Goods and Services 开发和制造优质产品与服务Chapter 7 Marketing: Providing Value to Customers 市场营销：为客户提供价值Chapter 8 Business in a Global Environment 全球化背景下的企业经营Chapter 9 The Role of Accounting in Business 会计在企业中的作用Chapter 10 Managing Financial Resources 财务资源管理Chapter 11 Managing Information and Technology 信息技术管理 Appendix A Introducing Your Business Plan Appendix B Estimating Sales 274Appendix C Preparing Financial Reports with the Excel Template
《当代商学概论（双语教学版）》专为非财经专业的大学生作为商务基础知识学习而写，也十分适用于作为英语专业应用评议方面的双语教材。篇幅适中、概念清晰、语言简练，以及创造性的整合案例教学法是《当代商学概论》的突出特色，在美国、澳大利亚、新加坡和中国香港家和地区的许多高校，深受教师和学生的好评。
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本书除了对理论深入浅出地进行了阐释，还对生词、术语进行了中文翻译、注释，条理清晰、语言平实、通俗易懂。
里面一个中文都没有~~~~
书很好，质量也很好，发货速度超快