商务英语泛读
2010-8
电子工业出版社
李娜，孙静 主编
177
本书共分10章，内容包括国际贸易、国际经贸组织、企业文化、品牌与品牌名称、国际竞争、营销、促销、报价、电子商务和经济危机十大主题。每章由Text A、Text B和Text C 3篇文章组成，每篇文章以教学目标、导入、独立阅读和词汇预习作为课前任务，以课堂阅读、词组、词汇、句子和讨论作为课堂任务和课后任务。通过任务引导学生积极预习、练习和复习，在完成阅读任务的同时扩大商务英语的理论知识面，培养英语的阅读技巧，提高专业英语的阅读能力。 本书既可作为高职高专、商务英语专业及相关专业教材，也可作为有关从业人员的培训教材或阅读参考书。
Chapter 1 Survey of International Trade Overall Task 1:learning objective Overall Task 2:Lead In Text A Notes Glossary Text B Notes Glossary Text C Notes GlossaryChapter 2 International Economic and Trade Organizations Overall Task 1:Learning Objective Overall Task 2:Lead In Text A Notes Glossary Text B Notes Glossary Text C Notes GlossaryChapter 3 Corporate Culture Overall Task 1:Learning Objective Overall Task 2:Lead In Text A Notes Glossary Text B Notes Glossary Text C Notes GlossaryChapter 4 Brand and Brand Names Overall Task 1:Learning Objective Overall Task 2:Lead In Text A Notes Glossary Text B Notes Glossary Text C Notes GlossaryChapter 5 International Competition Overall Task 1:Learning Objective Overall Task 2:Lead In Textm Notes Glossary Text B Notes Glossary Text C Notes GlossaryChapter 6 Marketing Overall Task 1:Learning Objective Overall Task 2:Lead In Text A Notes Glossary Text B Notes Glossary Text C Notes GlossaryChapter 7 Promotion Overall Task 1:Learning Objective Overall Task 2:Lead In Text A Notes Glossary Text B Notes Glossary Text C Notes GlossaryChapter 8 Pricing Overall Task 1:Leaming Objective Overall Task 2:Lead In Text A Notes Glossary Text B Notes Glossary Text C Notes GlossaryChapter 9 E-commerce Overall Task 1:Learning Objective Overall Task 2:Lead In Text A Notes Glossary Text B Notes Glossary Text C Notes GlossaryChapter 10 Economic crisis Overall Task 1:Learning Objective Overall Task 2:Lead In Text A Notes Glossary Text B Notes Glossary Text C Notes Glossary
当成课外读物看的，内容比较科普，没有太复杂的专业知识，理解上问题不大，词汇都是常用的，应该了解。