河北省高职高专商务英语系列教材
2010-02-01
河北人民出版社
吴芳，等 编
238
《商务英语》是一套针对高职高专商务英语专业学生编写的英语教材。该套教材集英语语言知识和国际商务知识于一体，让学生在提高英语语言能力的同时，学习商务知识，了解商务活动，提高商务英语交际能力。 《商务英语》共分初、中、高级三册，内容涵盖商务活动的各个方面。在编排上按商务模块进行划分，其中包括：公司架构、酒店招待、会议及商务旅行、广告与营销、公共关系、客户服务、物流配送、电子商务、海关业务、金融业务、财务报表等。语言上按语言学习规律由浅入深，将商务知识和英语语言知识进行了有机结合。从选材上力求文章的趣味性和可读性，材料新颖、语言地道。
Unit 1 OrganizationReading 1 Businesses StructureReading 2 Get to Know These JobsReading 3 What Differen Departments Does a Business Need?General ExercisesUnit 2 Company HistoryReading 1 Ever Heard of Nike? Who Hasn't?Reading 2 History of SkodaReading 3 Story of ChanelGeneral ExercisesUnit 3 Production and Products Reading 1 How to Make Bread LoafReadrng 2 An Introduction to Shampoos Reading 3 Introduction to Nokia E90General ExercisesUnit 4 Qualiry ControlReading 1 A Quality Story (Ⅰ)Reading 2 A Quality Story (Ⅱ)Reading 3 The ISO StoryUnit 5 Work and LeisureReading 1 Lessons from Barack Obarna Reading2 FlexibleWorkingReading 3 Dominic Orr, Story of a WorkaholicGeneral ExercisesU1it 6 Health and SafetvReading 1Health and Safety ManagementReading 2 Initiatives for Occupational Health and Safety ManagementReading 3 A Healthy Work EnvironmentUnit 7 RecruitmentReading 1 Job Advertisement ..Reading 2 Cover,Letter SampleReading 3 Writing a CV/ResumeUnit 8 rlbam BuildingReading 1 Teamwork in Business Reading 2 How to Be a Leader Reading 3 Solid Teamwork for SuccessUnit 9 Business EthicsReading 1 Six Topics to Avoid Discussing in the Workplace Reading 2 Build Your Online Business with Integrity and HonestyReading 3 Industrial Espionage "Real and Out There" Unit 10 Corporate CultureReading 1 Corporate CultureReading 2 The Core of Wal-mart's Culture Reading 3 Auto Dealer Employees Win in Discrimination LawsuitUnit 11 Competition……Unit 12 Merger and AcquisitionUnit 13 Strategy Unit 14 SustainabilityUnit 15 Annual ReporyAppendix ⅠAppendix Ⅱ
