商用和家用软件业
2002-9
人民大学
A·麦科马克 编
146
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The items in this collection have been chosen because they reveal important aspects of todays business and consumer software industry.Each item is preceded by a summary.Following each item is a set of"Questions and Ideas to Consider"that we bhpe will stimulate your thinking as well as drive you to Internet to do your own research.
CONTENTSMicrosoft 0ffjce 2000SummaryCaseQuestions and Ideas to ConsiderOracle CorporationSummaryCaseQuestions and Ideas to ConsiderAdobe Systems，IncSummaryCaseQuestions and Ideas to Consideri2 Technologies，IncSummaryCaseQuestions and Ideas to ConsiderKana C：ommunicationsSummaryCaseQuestions and Ideas to ConsiderHarley·Davidson Motor Company：Enterprise Software SelectionSummaryCase．Questions and Ideas to Consider
哈佛大学是多少人梦寐以求的学府，《商用和家用软件业》（Inside Business and Consumer Software）这本书可以圆了您的哈佛心愿。它是哈佛商学案例精选集上午基础系列丛书之一。是MBA和执行报告的课程教材。它倚重对实例的的指导，你可以从它的讨论和分析中得到自己需要的。同时，这是英文影印版，在进行专业知识学习的同时，还可以使自己的英语更上一层楼。因此，这本书是您的首选。
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