传播学专业英语教程
2008-2
中国人民大学出版社
斯坦利·J·巴兰,Stanley J. Baran
418
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《传播学专业英语教程》(第四版)是一本经典的传播学教材。该书介绍了大众传播学的基本概念及媒介产业的相关知识,系统地介绍了传统的图书、报刊、影视、广播以及新兴的互联网等信息传播媒介的起源、现状及未来趋势。本教材案例新颖、内容生动有趣、教学支持体系完善,经改编、注释后适合专业英语教学及双语教学的需要,尤其便于多媒体教学。
PART ONE LAYING THE GRoUNDWoRK 1 Mass Communication,Culture,and Media Literacy Media Literacy What Is Mass Communication? Communication Defined Mass Communication Defined What Is Culture? Culture as Socially Constructed Shared Meaning Functions and Effects of Culture Mass Communication and Culture Mass Media as Cultural Storytellers Mass Communication as Cultural Forum Scope and Nature of Mass Media The Role of Technology The Role of Money Cultural Forum: Audience as Consumer or Audience as Product? Changes Concentration of Ownership and Conglomeration Globalization Audience Fragmentation Hypercommercialism Erosion of Distinctions among Media: Convergence Mass Communication, Culture, and Media Literacy Oral Culture The Invention of Writing Literate Culture The Gutenberg Revolution The Industrial Revolution Media Literacy Elements of Media Literacy Media Literacy Skills Living Media Literacy: Living a Media Literate Life Resources for Review and Discussion Chapter Review Key Terms Questions for Review Questions for Critical Thinking and DiscussionPART TWO MEDIA,MEDIA INDUSTRIES,AND MEDIA AUDIENCES 2 Books Book Timeline A Short History of Books Books in Colonial North America Books and Their Audiences The Cultural Value of the Book Media Echoes: The Role of Books in Social Movements Using Media to Make a Difference: Our Bodies, Ourselves Censorship Scope and Structure of the Book Industry Categories of Books From Idea to Publication Trends and Convergence in Book Publishing Convergence Conglomeration Demand for Profits and Hypercommercialism Growth of Small Presses Restructuring of Book Retailing Cultural Forum: Freedom to Read Developing Media Literacy Skills: The Lessons of Harry Potter Living Media Literacy: Start a Citywide Book Conversation Resources for Review and Discussion Chapter Review Key Terms Questions for Review Questions for Critical Thinking and Discussion3 Newspapers4 Magazines5 Film6 Radio and Sound Recording7 Television8 The Internet and the World Wide Web:Changingthe ParadigmPART THREE MASS-MEDlATED CULTURE IN THE INFORMATIoN AGE9 TheorieS and Efiects of Mass Communication1O Media Freedom,Regulation,and EthicsGlossary
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老师推荐的比较正宗的传播学英语教程
学英语的好书,尤其是传媒。还有媒介文化方面,也是一部很好的教材。
质量不错,我不是传播专业的,英语也很烂。所以就不误导大家了。但是纸张不错。对学英语应该有帮助的
买书时参考人家的读书效果是决定买否的一大因素,所以我认为好东西要一起分享。这是很专业的一本书,买前的目的是想通过读它来熟悉更多的相关国外的媒介素养教育。拿到手之后仔细读读帮助不小。英文版的比翻译版的更能让人意会,这对本人的论文撰写是有益的。一直还在搜索其他有关媒介素养的外文正版书,希望书友们能共享读书乐趣。
条例很清晰,案例也很实用。
书非常不错,包装好,确实是经典
很喜欢!是英文原版书!就课后单词是编者加上去的,其余全是原版!纸质也很好!
算是团购,给班里很多同学一起买的,还有折扣,不错!
不错,我们做课本用
buybuybuy!
传播学专业的可以看看
作为传播学专业的学生,一定要读些书来打基础,这本书就是其中之一。
感觉都是一些介绍性的比较浅显的东西~
其实买来后都没有看过,不过是全英文的哦!希望明年把它看完。
真是狂晕!