现代商务英语综合教程（第1册）
2010-5
中国人民大学
范连颖//王艳|主编:宫桓刚//李丽
208
《现代商务英语综合教程》系列教材内容由浅入深，由普通商务常识逐渐过渡到专业性较强的商务知识，语言水平也由易到难，适用对象为大学一至三年级的学生。本书为《现代商务英语综合教程》第一册，共十二章，按照每周4～6学时设计。
Chapter 1 Introduction to Business Background Case: Donald Trump Is Back Listening Reading: The Miracle of IKEA Translation Speaking Writing Additional Reading: Stay Hungry. Stay Foolish.Chapter 2 Business Recruitment Background Case: Southwest Airlines Recruitment Listening Reading: Nike's E-recruitment Strategy Translation Speaking Writing Additional Reading: Qualities Employers SeekChapter 3 Business Communication Background Case: Whose Fault? Listening Reading: Effective Business Communication Translation Speaking Writing Additional Reading: The Great CommunicatorsChapter 4 Teamwork Background Case: Peter Smith Builds Up a Company with a Teamwork Culture Listening Reading: Teamwork and Team Building Translation Speaking Writing Additional Reading: The Race Between the Tortoise and the HareChapter 5 Business Travel Background Case: As Business Travel Increases, So Do Costs and Headaches Listening Reading: What Does My Business Benefit from Business Travel? Translation Speaking Writing Additional Reading: Facing Business Challenges at Holiday Inn WorldwideChapter 6 Business Etiquette Background Case: What's Wrong? Listening Reading: Good Etiquette Is Good Business Translation Speaking Writing Additional Reading: Business Etiquette Is About PeopleChapter 7 Health and Safety Background Case: Investing in Health and Well-Being Leads to Business Success Listening Reading: Meeting Business Challenges at Johnson & Johnsor Translation Speaking Writing Additional Reading: Health and Safety Makes Good Business SenseChapter 8 Setting Up a Business Background Case: Bill Gates' Mysterious New Company Listening Reading: Building Your Business... Is Just Like Building a House Translation Speaking Writing Additional Reading: Dreaming Your Way to SuccessChapter 9 Products Background Case: Pampers to Expand Product Range, Services in China Listening Reading: P&G's Quest for "Wow" Design Translation Speaking Writing Additional Reading: McDonald's: We're Lovin' It！
受益多多
与教学要求相符
感觉印刷质量不如新书