国际经济中的经理(第七版)
1998-10-01
清华大学出版社
Raymond Vernon
国际经济中
本书三位作者均系世界著名的研究国际投资和跨国公司理论的
学者，其中Raym0ndVernon和L0uisT.Wells为美国哈佛商
学院教授，SubramanianRangan为欧洲管理学院教授。Raym0nd
Vernon在60年代中期提出的产品生命周期理论为欧、美企业国际
化奠定了理论基础，至今仍有很高的学术价值。
本书是主要用于欧美管理院校工商管理硕士研究生的教材，现
已在世界发行了30年。该书分为企业内部管理、企业和国家、国
际环境和案例四个部分，共11章，内容涉及国际经济、企业国际
化的动机、宗旨、目标和战略，跨国公司经营和管理，各国经济
环境比较及政策研究，国际金融市场，国际货币、货物、服务规
则等宏观及微观专题。第四部分包括13个企业和国家的案例。
全书结构严谨，层次清晰，颇具理论深度。作者注重理论联系实
际，将国际企业管理理论渗透于企业国际化经营与运作实际之中，
以启发学生独立思考，增强学生分析问题和解决问题的能力。
全书图文并茂，资料齐全，每章末尾附有参考书目，以利
读者阅读，适合学生及在职管理人员自学。
该书理论体系和主要内容基本上针对的是美国和其他西方发达
国家的国情，以企业高层管理人员的角度为出发点，起点高，理论
性强，适合我国经济管理院校企业管理专业研究生或企业在职管理
人员作教材或教学参考资料。
Brief Contents
Chapter 1 The International Economy: A Manager's Perspective
PART ONE: THE ENTERPRISE FROM WITHIN
Chapter 2 Going Multinational: Finn Motives and Characteristics
Chapter 3 Managing the Multinational: Goals and Strategies
Chapter 4 Managing the Multinational: Organizations and Networks
Chapter 5 National Units in Multinational Networks
PART TWO: THE ENTERPRISE AND THE NATION
Chapter 6 Comparing National Economies
Chapter 7 Exploring National Policies
PART THREE: THE INTERNATIONAL ENVIRONMENT
Chapter 8 The National Economy in an International Setting
Chapter 9 International Money Markets
Chapter 10 The International Rules of the Game: Money
Chapter 11 The International Rules of the Game: Goods and Services
PART FOUR: CASES
Contents
PREFACE xi
1 The International Economy: A Manager's Perspective
A Synoptic History of Intemational Business
National and Regional Pattems
Industry Pattems
Putting Globalization in Perspective
Roadmap
Suggested Reading
PART ONE: THE ENTERPRISE FROM WlTHIN
2 Going Multinational: Firm Motives and Characteristics 1
Exploiting Firm-Specific Capabilities
Lowering the Cost Structure
Protecting Retums to the Network
Reducing Risk to the Network
Suggested Reading
3 Managing the Multinational: Goals and Strategies
The Strategic Challenges
The Bartlett-Ghoshal "Transnational"
Suggested Reading
4 Managing the Multinational: Organizations and Networks
First Principles
Evolutionary Pattems of Organization
New Strains and Demands
New Paradigms for Intemal Networks
Other Links in the Network
A Choice of Links
Suggested Reading
5 National Units in Multinational Networks
National Boundaries and Multinational Operations
Issues in Taxation
Measuring Performance
Suggested Reading
PART TWO: THE ENTERPRISE AND THE NATION
6 Comparing National Economies
A Variety of Approaches
Comparative Advantage
Govemments and Competitiveness
Customs Unions and Other Preferential Blocs
Shifting Capabilities
Suggested Reading
7 Exploring National Policies
The Economic Goals
The Manufacturing Industries
The Service Industries
Beyond Economics
Suggested Reading
PART THREE: THE INTERNATIONAL ENVIRONMENT
8 The National Economy in an International Setting
Matching Payments to Output
The Banking System's Key Role
The Exchange Rate as Policy Tool
The Interest Rate as Policy Tool
Keeping Track of the Pressures
Suggested Reading
9 International Money Markets
A Changed Environment
Key Currencies
The Market for Hedges
Suggested Reading
10 The International Rules of the Game: Money
The Background
The Intemational Monetary Fund
The European Union
CONTENTS
The North American Free Trade Agreement
Treaties of Investment
Agreement on Export Credits
Capital Adequacy Agreements
Suggested Reading
11 The International Rules ofthe Game: Goods and Services
Trade in Merchandise
Trade in Services
Suggested Reading
PART FOUR: CASES
Balance-of-Payments Exercises
Lotus Development Corporation: Entering International Markets
Gerber Products Company: Investing in the New Poland
Xerox and Fuji Xerox
Shell Brasil S.A.: Performance Evaluation in the Oil Products Division 3
The Global Computer Industry
Collision Course in Commercial Aircraft: Boeing-Airbus-McDonnell
Douglas--1991 (A)
Volkswagen de Mexico's North American Strategy (A)
The Foreign Exchange Market: Background Note and Problem Set
CIBA-GEIGY AG: Impact oflnflation and Currency FIuctuations
Pfizer: Protecting Intellectual Property in a Global Marketplace
INDEX
