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实用商务英语教程(下)

陈梅,李海霞 主编 北京师范大学出版社
出版时间:

2011-3  

出版社:

北京师范大学出版社  

作者:

陈梅,李海霞 主编  

页数:

227  

内容概要

  本书汲取了国内外商务英语专业教材的特点和精华,与企业紧密合作,注重培养学生的涉外商务职业技能和实践能力。教材内容的选取以工作过程为主线,以职业岗位需求为导向,做到了“五实”,即教学案例源于公司实际,教学过程依据工作实际,技能实训立足问题实际,语言方式反映岗位实际。
  教材以真实涉外商务工作任务及其工作过程为依据编排教学内容,科学设计学习性工作任务,教学内容融学习策略、教学方法于一体,倡导体验?实践、参与、交流和合作的学习方式,强调学生通过先易后难的预期目标任务的体验,提高商务英语的实战能力,进而感受成功的学习模式。

书籍目录

MODULE 1 MARKETING
Unit 1 Corporate Image
Section I Listening and Speaking
SectionⅡ Reading
Section Ⅲ Career Skills
Unit 2 Quality Control
Section I Listening and Speaking
Section II Reading
SectionⅢCareer Skills
Unit 3 Marketing
Section I Listening and Speaking
Section II Reading
SectionⅢ Career Skills
Unit 4 Exhibition
Section工Listening and Speaking
Section Ⅱ Reading
Section Ⅲ Career Skills
Unit 5 Customer Service
Section工Listening and Speaking
Section 1 Reading
Section Ⅲ Career Skills
MODULE 2 BUSINESS NEGOTIATIONS
Unit 6 Negotiation Process
Section I Listening and Speaking
Section II Reading
Section III Career Skills
Unit 7 Negotiation Strategies
Section I Listening and Speaking
Section II Reading
Section III Career Skills
MODULE 3 BUSINESS LEISURE
Unit 8 Business Dinner
Section I Listening and Speaking
Section II Reading
Section III Career Skills
Unit 9 Business Trip
Section I Listening and Speaking
Section II Reading
Section III Career Skills
MODULE 4 BUSINESS ENVIRONMENT
Unit 10 E-commerce
Section I Listening and Speaking
Section II Reading
Section III Career Skills
Unit 11 Finance and Accounting
Section I Listening and Speaking
Section II Reading
Section III Career Skills
Unit 12 Foreign Trade Policy
Section I Listening and Speaking
Section II Reading
Section III Career Skills
Tapescripts
References


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