商务跨文化交际
2004-1
武汉大学出版社
石定乐
223
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《商务跨文化交际》结合文化学和国际商务的几个层面结合丰富案例进行跨文化交流基本技能的训练，涉及国际交流中的文化冲突、不同文化对谈判方式的影响等。
Chapter 1 General IntroductionSection 1 What Is Communication Like？Section 2 What Is Cross-Chultural Communication？Section 3 What Does Cross-Cultural Communication Mean to Business People？Supplementary Reading：Monsieru MickeyChapter 2 Face to FaceSection 1 How to Make Introduction？Section 2 How to Deal with Business Cards？Section 3 What Should We Say for Small Chat？Supplementary Reading：Individualism and CollectivismChapter 3 Social InteractionSection 1 How to Schedule Visiting and Entertaining？Section 2 ABC for Gifts ExchangingSection 3 How to Make a Disagreement Pleasant？Supplementary Reading：Spoken Communication-Ways of Listening and SpeakingChapter 4 Gender CommunicationSection 1 Are There Any Differences in Male and Female's Communication？Section 2 How Are Roles Females Playing in Intemational Business？Section 3 A Loser or Winner in the Game？Supplementary Reading：Why Are Women and Men Different？Chapter 5 Non-Verbal CommunicationSection 1 What Is the Range of Non-Verbal Communication in Business？Section 2 Similar Encoding and Decoding of Non-Verbal SignalsSection 3 Sinilar Encoding with Different Decdoing of Non-Verbal SignalsSupplementary Reading：Could you Read Them？Chapter 6 Cultural ConflictionChapter 7 Business InteractionChapter 8 At the OfficeChapter 9 Global MarketingAppendix 1 Major Busioness CountriesAppendix 2 The 40 Top Brands in the WorldAppendix 3 Major Official TitlesAppendix 4 Some Major International Economic and Trade OrganizationsAppendix 5 Major World MediaBibliography（参考书目）
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