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电子商务英语

邓之宇 武汉大学
出版时间:

2007-3  

出版社:

武汉大学  

作者:

邓之宇  

页数:

173  

内容概要

  本书共有十个章节,系统而又全面地介绍了电子商务的基础知识,对其中关键的电子商务术语均给出了注释。其中网上时文阅读文章针对性、时效性很强。本书注重理论与实际应用相结合。对引导学生和读者积极参加实践活动,将书本的知识转化为一种谋生的手段有极大的帮助和参考价值。为了更好的配合教学,本书还配有课件供师生参考使用。  本书结合电子商务专业教学的实际需要,以其教学大纲为参考,通过国际权威机构、知名媒体和专业网站等途径采集出难度适中,涉及电子商务的历史、发展和理论;电子商务企业对客户、企业对企业的运作流程,网上支付网络安全,电子政务和电子商务的发展前景。内容丰富,具有新颖性、实用性和前瞻性,将电子商务知识与英语学习有机地结合起来,适合高等院校电子商务专业、外贸专业及商务英语专业的学生使用,也可供网络、商贸人员参考。

书籍目录

Chapter 1 Internet and World Wide WebSection A E-Businen EssentialsThe ABC of Internet and World Wide WebSection B Online Reading MaterialThe Intemet and BusinessSection C Online SurfingWhat We Will Need to Get StaxtedSection D Supplementary ReadingE-English Rules the WavesChapter 2 Electronic Business BasicsSection A E.Business EssentialsDefining E-BusinessSection B Online Reading MaterialPower at LastSection C Online SurfingAn E-mail AccountSection D Supplementary ReadingWhats the Meaning of @ in the E-marl AddressChapter 3 Business-to-Business E-BusinessSection A E.Business EssentialsDefining Business-to-Business E-BusinessSection B Online Reading MaterialHow Business-to-Business WorksSection C Online SurfingSearch Engines and DLrectonesSection D Supplementary ReadingGoogle Is Adding Maior Libraries to Its DatabaseChapter 4 Business-to-Consumer E-BusinessSection A E.Business EssentialsDefining Business-to-Consumer E-BusinessSection B Online Reading MaterialUnderstanding B2C E-BusinessSection C Online SurfingWeb Address and Domain NamesSection D Supplementary ReadingFrom a Librarian to Americas Richest Man.Chapter 5 E-Business Web SiteSection A E-Business EssentialsReviewing Web Hosting VocabularySection B Online Reading MaterialUsability of the E-Business Web SiteSection C Online SurfingVisiting Online StoresSection D Supplementary ReadingBig Media, Little BlogosphereChapter 6 Marketing Strategy for E-Business ( Ⅰ )Section A E-Business EssentialsIdentifying Marketing IssuesSection B Online Reading MaterialE-Marketing PlanningSection C Online SurfingOnline Advertising: Banner AdsSection D Supplementary ReadingChina Promises Intemet BountyChapter 7 Marketing Strategy for E-Business ( Ⅱ )Section A E-Business Essentials ~Market Research for E-BusinessSection B Online Reading MaterialApplying the Marketing Mix to E-BusinessSection C Online SurfingOnline FormsSection D Supplementary ReadingHow Auction Sites Work OnlineChapter 8 Electronic PaymentsChapter 9 Security IssuesChapter 10 Customer Service Strategies阅读材料参考译文参考书目


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