大学商务英语阅读教程
2005-9
复旦大学出版社
沈昂
215
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《大学商务英语阅读教程》精选了英语国家经济与商务类的当代著名文章，配有生词注解、难句解读、课文注释、背景知识介绍、商务英语阅读技巧讲解，内容涵盖商务英语涉及的主要领域，如经济学、国际贸易、市场营销、企业管理、投资、证券、保险、广告等，兼具理论性和实用性。 本书是适用于高等院校商务专业的教材，也可作对外商务从业人员及英语爱好者自学之用。
Unit One Finance Intensive ReadingPassage1 When Bankers Bets Go Bad Words&ExpressionsSentence Explanation NotesBackground InformationPassage2 Creating Government Financing Programs for Small and Medium-sized Enterprises in China Words&Expressions Sentence Explanation Notes Background Information Extensive Reading Passage1 CarlyleGroup's Asian Invasion Words&Expressions Notes Passage2 Why the Dollar Is Blooming Again Words&Expressions Notes Extracurricular Reading Passage1 How Banks Pretty up the Profit Picture Passage2 Thai Stocks：What Goes Up Passage3 Inventing to Order Passage4 It s an Office Party in Hong Kong Reading Skills逻辑篇 Unit Two Hum an Resource Management Intensive Reading Passage1 China s Problem of Labor Words&Expressions Sentence ExplanationNotes Background InformationPassage2 No Prizes for Runners-upWords&Expressions Sentence Explanation Notes Background Information Extensive Reading Passage1 The Inside Story（PartⅠ：The Power of Online HR Management）Words&Expressions Notes Passage2 The Inside Story（PartⅡ：Online Training as an Alternative） Words&Expressions Notes Extracurricular Reading Passage1 Organized Labor Revival（PartⅠ：Are Unions Declining in Europe?） Passage2 Organized Labor Revival（PartⅡ：Union Revival，True or Not?） Passage3 Case Study：Is There a Nice Way to Fire Your Employees? Passage4 Hold that Body Count！ Reading Skills快速阅读篇 Unit Three Marketing Intensive Reading Passage1 Celebrity Endorsements as a Strategy Words&Expressions Sentence Explanation Notes Background InformationPassage2 Challenges in Global Advertising and Promotion Words&Expressions Sentence Explanation NotesBackground Information Extensive Reading Passage1 AdvertisementWords&Expressions NotesPassage2 Marketing to Latinos and African AmericansWords&Expressions Notes Extracurricular ReadingPassage1 Advertising on the Web：Companies Grab the BrassRing Passage2 From Harley-Davidson Armchairs to Coca-Cola Fishing Lures：TheRise ofCorporate Branding Passage3 Offering Guarantees to Promote Sales Passage4 Power Pricers：How Smart Companies Use Price as a StrategicTool Reading Skills长难句分析篇 Unit Four Management Unit Five Trade Unit Six Global Economy 附录：常用商务英语词汇表 参考文献
提高阅读能力是当今英语学习的重点，也是英语实践的迫切需求。本教材精选了英语国家经济和商务类的著名文章，配有生词注解、难句解读、课文注释、背景知识介绍、商务英语阅读技巧讲解，内容涵盖商务英语涉及的主要领域，如经济学、国际贸易、市场营销、企业管理、投资、证券、保险、广告等，兼具理论性和实用性。
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