商务英语
2005-8
中国财政经济出版社
张铁钢，黄振华 编
181
《普通高等教育“十五”国家级规划教材·教育部高职高专规划教材：商务英语（第2版）》自2000年8月出版以来，已被许多高职院校选为市场营销专业的主干课程教材。适应形势发展的需要，我们对本书做了全面修订；在修订过程中突出体现“实践性强、可操作性强”这一应用性特点，以便学生通过本教材的学习，掌握用英语处理营销基本业务的能力。
Unit OneWriting Activity Business LettersReading Activity Passage A: Market and MarketingPassage B: Marketing Management PhilosophiesUnit TwoWriting Activity Memos Reading Activity Passage A: Marketing Strategic PlanningPassage B: Market Segmentation Unit ThreeWriting Activity Notices Reading Activity Passage A: Marketing Research Passage B: International Marketing Research through InternetUnit FourWriting ActivityBusiness ReportsReading ActivityPassage A: Consumer Behavior Passage B: Purchase Decision Making Process Unit Five Writing ActivityLeafletsReading ActivityPassage A: Product Passage B：PricingUnit SixWriting ActivityListsReading ActivityPassage A: Advertising Passage B: PersonaI SellingUnit SevenWriting ActivitySales PromotionReading ActivityPassage A: There Are No Product-Only Services Passage B: The Principles of Selling Urut EightWriting ActivityInvitationReading ActivityPassage A: Three Types of Salespeople……Unit NineUnit TenVocabulary
