市场营销英语
2005-7
中国劳动社会保障出版社
赵娟/国别：中国大陆
145
205000
本书根据劳动和社会保障部培训就业司颁发的《市场营销专业教学计划》编写，供全国中等职业技术学校市场营销专业使用。本书主要以对话、阅读的形式介绍了在市场营销中所需要的英语表达方式，摹拟了在不同的营销场合精彩的会话范例。本书共分7部分，每部分4个单元，每单元内容包括对话、阅读、词汇、注释、重点句型和练习。本书内容丰富，通俗易懂；形式活泼，图文并茂。 本书也适合作为职业培训教材和职工自学用书。 本书由赵娟编写，赵晓苏绘制插图。
PartⅠ Selling at a Shop Unit 1 Receiving Customers Unit 2 Recommending Commodities Unit 3 Discussing the Price Unit 4 Paying PartⅡ Personal Selling Unit 1 Making an Appointment Unit 2 Visiting Customers Unit 3 Showing Samples Unit 4 Closing the Sale PartⅢ Selling at an Exhibition Unit 1 At the Fair Unit 2 Visiting a Showroom Unit 3 Salesmanship Unit 4 Price Negotiation PartⅣ After-sales Service Unit 1 Changing and Refunding Unit 2 Promise and Guarantee Unit 3 Dealing with Complaints Unit 4 Maintenance PartⅤ The marketing Measures Unit 1 Sales Promotion Unit 2 Advertising Unit 3 Putting on a Sale Unit 4 Dining with Customers PartⅥ Business Talks Unit 1 A Trade Negotiation Unit 2 Order Unit 3 Payment Terms Unit 4 Signing a Contract PartⅦ Telephone Selling and E-Business Unit 1 Telephone Call Unit 2 Introducing Products on Telephone Unit 3 Business on Line Unit 4 E-mail a Customer Appendix 1 Vocabulary Appendix 2 Expressions
虽然只是中专的英语 不过细细的读读 很是很有价值的