国际商务函电
2008-6
中国纺织出版社
王启仿 编
204
加人世界贸易组织以来，我国对外贸易增长速度连续多年保持在20％以上，在国际贸易中的地位与日俱增。为服务于快速发展的外贸业务及教学需要，立足于严格、规范、实用的原则，我们组织编写了这本《国际商务函电》教材。 本教材突出可读性和实用性特点。每章都有信函案例，涉及电子、信息、医药、石化、纺织、服装、机械、钢铁等行业，从事外贸业务的工作者，可以按照信函范文模式，根据实际工作需要，更换具体内容，以快捷、准确的方式写出一封高质量的外贸业务信函。每章后面附有相应的单词、语句以及练习题，教材最后附有习题答案和词汇表。 本教材由宁波大学商学院王启仿副教授任主编，周琴副教授、汪婷讲师任副主编。各章编写分工如下：第一章（周琴、王启仿）；第二章、第三章、第十三章（王启仿）；第四章、第五章、第六章、第七章（周琴）；第八章、第九章、第十章、第十一章、第十二章（汪婷）。 在编写过程中，宁波大学外语学院李昌标教授提出了宝贵的修改意见，庞娟协助主编做了编辑工作；同时，我们参考了国内同行与专家的大量文献，在此一并表示感谢！ 由于编者水平有限，加上时间仓促，错误或不妥之处在所难免，敬请读者批评指正。
本教材采用英文撰写，以案例分析为主线，突出可读性和实用性特点。共分十三章，涵盖书信结构、询价与回复、资信调查、促销、报盘与还盘、订单、支付、包装、保险、运输、索赔、代理、商务合同等外贸业务各环节所涉及的信函写作要领和写作技巧。每章附有练习题及答案，以便知识的加强和巩固。 本书是高等学校国际经济与贸易专业、经济与管理类专业的双语教材，对于从事外贸业务的实际工作者亦是非常实用的参考书。
Chapter 1 Business Letter WritingⅠ. Essentials of Business Letter WritingⅡ. Layout of a Business LetterⅢ. Miscellaneous MattersⅣ. Envelope AddressingⅤ. Format of LettersExercisesChapter 2 Enquiries and RepliesⅠ. IntroductionⅡ. Specimen LettersⅢ. Terms and ExpressionsⅣ. Useful SentencesExercisesChapter 3 Status InquiryⅠ. IntroductionⅡ. Specimen LettersⅢ. Terms and ExpressionsⅣ. Useful SentencesExercisesChapter 4 Sales PromotionⅠ. IntroductionⅡ. Sample LettersⅢ. Terms and ExpressionsⅣ. Useful SentencesExercisesChapter 5 Offers and Counter -offersⅠ. IntroductionⅡ. Sample LettersⅢ. Terms and ExpressionsⅣ. Useful SentencesExercisesChapter 6 OrdersⅠ. IntroductionⅡ. Sample LettersⅢ. Terms and ExpressionsⅣ. Useful SentencesExercisesChapter 7 Terms of PaymentⅠ. IntroductionⅡ. Sample LettersⅢ. Terms and ExpressionsⅣ. Useful SentencesExercisesChapter 8 PackingⅠ. IntroductionⅡ.Specimen LettersⅢ. Terms and ExpressionsⅣ. Useful SentencesExercisesChapter 9 ShipmentⅠ. IntroductionⅡ. Specimen LettersⅢ. Terms and ExpressionsⅣ. Useful SentencesExercisesChapter 10 InsuranceⅠ. IntroductionⅡ. Specimen LettersⅢ. Terms and ExpressionsⅣ. Useful SentencesExercisesChapter 11 ClaimsⅠ. IntroductionⅡ. Specimen LettersⅢ. Terms and ExpressionsⅣ. Useful SentencesExercisesChapter 12 AgenciesⅠ. IntroductionⅡ. Specimen LettersⅢ. Terms and ExpressionsⅣ. Useful SentencesExercisesChapter 13 Business Contract WritingⅠ. Basic Concept of ContractⅡ. Categories of Business ContractⅢ. The Structure of Business ContractⅣ. Features of Business ContractⅤ. SampleExercisesAppendix Ⅰ SolutionsAppendix Ⅱ Vocabulary参考文献
Intoday‘sglobalmarket，developingbusinessrelationswithnewcompaniesandchoosingtherightpartnershipsiscriticaltominimizeriskexposureandgetnewopportunitiesofyourbusiness.Itisofutmostimportancetoenquirethestatusofthefirmbeforesigningcontractsandacceptingcreditapplicationswhenyouaregoingtodobusinesswiththefirmforthefirsttimeorwhenyourcustomer’sorderhasasuddensurgeordrop，etc. Therearevariouswaysofobtainingtheseinformation，businessfriendsortraders，banksorChamberofCommerceorenquiryagencies，andsoon.TheinformationobtainedfromabankorfromaChamberofCommerceisgenerallymostreliable.Asitisconsideredtopsecretbyacompany，mostbanksarereluctanttoprovideitdirectlytounknowntradersunlesstheen-quiryisfromoneofitsfellowbanks.Therefore，whentakingupabankreference，thetradermustdosothroughhisownbank. Rememberthatstatusinquiriesdealwithmattersofone‘sprivacy.Itisofvitalimportancethatanyinformationwhetheritisaskedfororgivenmustbetreatedconfidentially.Inwritingaletterofstatusinquiryorreplyingtoinquiry，suchwordsasConfidentialorPrivate&Confi-dentialaregenerallyheadedandtobetypedoneblankspacebelowtheinsideaddress.Thesewordsarealsowrittenontheenvelope. （1）Statusinquiriesarewrittenwhenthetradersrequestinformationconcerningreputa-tion，internationalprofile，financialstanding，credit，andifpayingpromptly，orwhetherhehasanyoutstandingdebts，etc.inastraightforwardway，butcourteousphrasesareoftenused.Itcontainsthefollowing： Showappreciation.Forexample，“Weshouldbegrateful/obligedif...” Includethefullnameandaddressofthecompanyyouwanttoinquire. Informyourreaderofthespecificinformationyouneed. Expressyourthanksagain.Forexample，“Weshallbemostgratefulforanyinforma-tionyoucanobtainforus.”
本教材突出可读性和实用性特点。每章都有信函案例，涉及电子、信息、医药、石化、纺织、服装、机械、钢铁等行业，从事外贸业务的工作者，可以按照信函范文模式，根据实际工作需要，更换具体内容，以快捷、准确的方式写出一封高质量的外贸业务信函。每章后面附有相应的单词、语句以及练习题，教材最后附有习题答案和词汇表。
