Electronic Commerce-A Perspective from China-电子商务-中国视角

2013-1  

杨坚争 立信会计出版社 (2013-01出版)  

杨坚争  

本书将宏观描述与战略分析、网络技术、商务模式、电子商务运作和配套服务融为一体，形成了关联密切的电子商务理论体系，有利于学生对电子商务形成系统的认识。本书主要内容包括认识电子商务、电子商务发展战略、网络技术基础、电子商务网站建设、网络商务信息的收集与整理、

Chapter 1 Introduction to E-commerce 1.1 E-commerce Development: Past, Present and Future 1.2 Concept and Classification of E-commerce 1.3 Basic Program Pattern of E-commerce 1.4 Legal Relationship of Participants in E-commerce 1.5 impact and Role of E-commerce in the Modern Economy ReferencesChapter 2 Development Strategy of E-commerce 2.1 The Reason of Researching Development Strategy of E-commerce 2.2 The Environment of E-commerce Development 2.3 Government Development Strategy of E-commerce 2.4 E-commerce Strategy of Enterprise 2.5 The Development Strategy of Paperless Trading ReferencesChapter 3 E-commerce Technology Foundation 3.1 The Conception and Composition of Internet 3 2 Common Internet Service 3 3 TCP/IP 3 4 Application and Management of Domain Name ReferencesChapter 4 E-commerce Website Construction 4 1 The General Design 4 2 Software and Hardware for Website Design 4 3 Website content Construction 4.4 Investment Budget on Website ReferencesChapter 5 Collection and Collation of internet Business Information 5 1 Basis of Network Business Information 5.2 Network Business Information Retrieval 5 3 Market Information Collection by Network 5 4 Questionnaire Surveyed by Internet 5 5 Using Network to Collect Information on New Product Development 5 6 Network Business Information Collation ReferencesChapter 6 Internet Trading Behavior 6.1 Overview of Internet Trading Behavior 6 2 Purchasing Behavior of Internet Consumers 6 3 Online Trading Behavior 6 4 E-government Procurement ReferencesChapter 7 E-marketing 7 1 Segmentation of E-marketing 7 2 Target Market Positioning 7.3 Branding Strategy of E-marketing 7 4 Pricing Strategy in E-marketing 7 5 Channel Strategy of E-marketing 7.6 E-marketing Service Strategy 7 7 Marketing Strategy of Mobile E-commerce ReferenceChapter 8 Online Promotion 8 1 Concept, Classification and Functionality of Online Promotion 8.2 Implementation Procedure of Online Promotion 8.3 Online Advertising 8.4 Website Promotion 8 5 Licensed E-mail Promotion 8 6 Database Marketing 8 7 Latest Development of Internet Promotion ReferenceChapter 9 E-conunerce Application-Specific Standards 9.1 EDI Standards 9.2 EbXML Standards 9.3 RosettaNet Standards ReferencesChapter lO Electronic payment 10 1 The Traditional Mode of Payment 10 2 Electronic Payment 10.3 Two International Security ProtocoLs in Electronic Payment Systems 10.4 Electronic Banking 10.5 The Third Party Payment 10.6 To Strengthen Guidance, and Promote the Rapid Development of Electronic Payment in China ReferencesChapter 11 E-commerce Logistics 11.1 Overview of E-commerce Logistics 11.2 E-commerce Logistics Model 11.3 E-commerce Logistics Technology 1t.4 The Intemet of ThingsChapter 12 Security Management in Network Transactions 12.1 Fundamental ways in Analyzing the Risks and Administration in Network Transactions 12 2 Client Authentication Technology 12.3 Preventing Intrusion by Hackers 12.4 The Safety Management System of the Network Trading 12.5 Legal Protection of E-commerce Transaction Security References

杨坚争主编的《电子商务》内容介绍：This book is devoted to the situation of E-commerce development, theory and practice in China. As we enter the 21st century, we experience a significant change in our lives --the move to an Internet-based society. Electronic commerce (E-commerce), as one ofthe most important applications of Internet, plays an increasingly important role in theemerging market.

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