全景商务英语
2009-12
上海外语教育出版社
斯科菲尔德，弗兰多 编
133
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《全景商务英语》(Double Dealing)是一套集商务英语语言知识和商务技能于一体的情景式商务英语教材。该教材突出了“以人为本”的特点，设计风格独特，内容新颖，不仅为学习者提供了系统的英语语言知识，还通过各种真实的商务活动为学习者提供了丰富的商务场景，使他们可以有效地提高运用英语进行商务活动的能力。与国内已引进的同类教材、(《剑桥国际商务英语》、《新视野商务英语》等)相比，这套教材除具备与它们一样的特点，即语料真实、内容丰富、练习形式多样外，还具有以下几个主要特色： 趣味性和激发性较强。整套教材的内容设计和编排十分独到，各册分别以某国际公司的运作为主线，通过公司运营中的各种问题，以及公司内部、公司与客户之间、公司与合作伙伴之间的各种交流活动，将一个个鲜活的故事、案例和对话等贯穿全书，各单元间章章相连，环环相扣，这样不仅可以有效地激发学生的学习欲望，还可以使学生有身临其境之感，在体会激烈的商场竞争的同时，自觉地提高自己用英语进行商战的能力。这种编排手法在一般同类教材中尚不多见。 注重跨文化意识的培养。这套教材的各单元均设有“Cross—cultural Focus”项目，针对各种不同文化背景下的商务观点、商务沟通方式以及商务行为等，提供了大量真实的案例，系统地介绍了跨文化商务知识，并辅之以各种强化训练活动。因此，这套教材较为注重系统地培养学生在国际商务活动中的跨文化意识和跨文化交际能力。 注重学习能力的培养。这套教材以形式多样且饶有趣味的“Review”和“Personal Data Bank”练习项目来结束各单元的商务活动，旨在帮助、引导学生总结单元知识与相关技能。这样的设计不仅有利于巩固学生所学的知识与技能，更有利于帮助他们培养良好的学习习惯和有效的学习策略。
Selection（A）Selection（B）Fraud（A）Fraud（B）Mergers and acquisitions（A）Mergers and acquisitions（B）Conflict management（A）Conflict ma nagement（B）Project management（A）Project management（B）
Which of the suggestions made by the interviewees sound most realistic to you? Can you think of any other steps to take to resolve the situation? Make a list with your partner and compare them with the rest of the class. Skim read the report written by Macey and Kirill for Oxfoods Human Resources manager. hat do they recommend? Who should do it? This report examines the breakdown in the working relationship between two department managers, Thomas Meyer and Erol Sahin, at the Oxfood Geneva headquarters. It recommends that they receive conflict counselling. FINDINGS interviews were carried out with key personnel in both departments where it was found that a classic conflict situation exists. Conflict management research shows that conflicts normally go through three stages: Stage I - Debate and Disagreement. The atmosphere between the parties is tense and marked by regular confrontations and minimal cooperation. This has been the state of affairs between Sahin and Meyer for the last quarter.Stage 2 - Alliances and Action. The situation becomes severely polarised. Both parties now escalate the tension by looking for support for their position from colleagues and by undermining their opponent. At Oxfood, Meyer and Sahin are now constantly complaining about each other to senior colleagues as well as their own staff. Furthermore, each tries to make life difficult for the other by withholding information and resources. Stage 3 - Breakdown and Barricades. Differences become so severe that no direct communication between the two parties is possible and each tries to destroy the other. Conflict between Meyer and Sahin has not reached this crisis stage yet.
《全景商务英语高级教程(学生用书)(附光盘1张)》可供灵活使用的课堂学习单元，关键词汇列表，与课堂学习单元配套的自我学习单元，包括听力，口语、阅读和写作练习，包含课堂学习单元和自我学习单元中所有对话和练习的录音。
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