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新世纪商务英语专业本科系列教材

叶兴国 主编,谢文怡 等编 上海外语教育出版社
出版时间:

2010-8  

出版社:

上海外语教育出版社  

作者:

叶兴国 主编,谢文怡 等编  

页数:

206  

内容概要

近年来对外经济贸易大学、广东外语外贸大学和上海对外贸易学院等院校先后获国家教育部批准,试办商务英语本科专业。这标志着我国的大学教育朝满足经济社会发展的需求又迈进了一步,也标志着我国的商务英语教学跃上了新的层次。 改革开放以来,特别是加人世界贸易组织后,我国的国际商务环境发生了巨大的变化。以国际贸易为例,贸易事业的运行对象、政策领域、体制环境、管理方式和运行平台等方面已经发生了重大变化:贸易的运行对象已经从传统的货物贸易向包括货物贸易、服务贸易和知识贸易在内的“大贸易”拓展;贸易政策涉及的范围已经从过去单纯的贸易政策领域向与贸易有关的领域延伸;贸易的体制环境已经从封闭的国内贸易体制环境向开放的全球多边贸易体制环境转型;国家对贸易的管理方式已经从传统的内外贸分割管理向内外贸一体化管理的方向转变;贸易运行平台已经从传统的贸易运行平台转向数字化、信息化和网络化的贸易运行平台。

书籍目录

Unit 1 Part Ⅰ Pre-reading Questions Part Ⅱ Extensive Reading Text A The New International Style of Management Text B New Thinking for successful Entrepreneurs Part Ⅲ Reading Skills Part Ⅳ Supplementary Reading: New Thinking for a New Financial Order Part Ⅴ Test YourselfUnit 2 Part Ⅰ Pre-reading Questions Part Ⅱ Extensive Readin Text A How Fast Can You Learn Text B Student Teachers Part Ⅲ Reading Skills Part Ⅳ Supplementary Reading: Learn to Work with the "Now". Part Ⅴ Test YourselfUnit 3 Part Ⅰ Pre-reading Questions Part Ⅱ Extensive Reading Text A If You Fire People, Don't Be a Jerk About It Text B Why Can't You Find a Job? Part Ⅲ Reading Skills Part Ⅳ Supplementary Reading: They Were Once Executives Part Ⅴ Test YourselfUnit 4 Part Ⅰ Pre-reading Quesuons Part Ⅱ Extensive Readin Text A Brain-twisting Job Interview Questions by Microsoft Text B It's Time for a Brand New You Part Ⅲ Reading Skills Part Ⅳ Supplementary Reading: Today's Hottest Product? You! Part Ⅴ Test YourselfUnit 5 Par tⅠ Pre-reading Questions Part Ⅱ Extensive Reading Text A Ways to Keep More Cash Text B When Stocks Tank, Some Investors Stampede to Alpacas Part Ⅲ Reading Skills Part Ⅳ Supplementary Reading: On Breaking Rules Part Ⅴ Test YourselfUnit 6 Part Ⅰ Pre-reading Questions Part Ⅱ Extensive Reading Text A Got Ideas? Text B Seven Useful Lessons You Can Learn from a Bad Boss Part Ⅲ Reading Skills Part Ⅳ Supplementary Reading: Efficiepcy vs. EffecUveness Part Ⅴ Test YourselfUnit 7 Part Ⅰ Pre-reading Questions Part Ⅱ Extensive Reading Text A The End of E-Mall Text B The Disruptive Power of Networks Part Ⅲ Reading Skills Part Ⅳ Supplementary Reading: Who Killed the Newspaper? Part Ⅴ Test YourselfUnit 8 Part Ⅰ Pre-reading Questions Part Ⅱ Extensive Reading Text A How Long Will You Live? Text B Plan Ahead to Beat Retirement Blues Part Ⅲ Reading Skills Part Ⅳ Supplementary Reading: Over 60 and Overlooked Part Ⅴ Test YourselfUnit 9 Part Ⅰ Pre-reading Questions Part Ⅱ Extensive Reading Text A Voice of Courage Text B Tell Stories to Strengthen Organizational Bonds Part Ⅲ Reading Skills Part Ⅳ Supplementary Reading: Home Truths About Working Famlll Part Ⅴ Test YourselfUnit 10 Part Ⅰ Pre-reading Questions Part Ⅱ Extensive Reading Text A Be Happy Cause I Choose Happiness Text B Humour Me Part Ⅲ Reading Skills Part Ⅳ Supplementary Reading: Come Out and Play Part Ⅴ Test YourselfUnit 11 Part Ⅰ Pre-reading Questions Part Ⅱ Extensive Reading Text A Succeeding as a "Green" Business Text B The Weliness Boom Part Ⅲ Reading Skills Part Ⅳ Supplementary Reading,: Who Owns Your Address Book? Part Ⅴ Test YourselfUnit 12 Part Ⅰ Pre-reading QuesUons Part Ⅱ Extensive Reading Text A 20 Ways to save 20 Minutes Text B How Much Time Should CEOs Devote to Customers? Part Ⅲ Reading Skills Part Ⅳ Supplementary Reading: No Experience Needed Part Ⅴ Test YourselfUnit 13 Part Ⅰ Pre-reading Questions Part Ⅱ Extenslve Reading Text A Marrled, wlth Money Text B Posltlve Thinkers Part Ⅲ Reading Skills Part Ⅳ Supplementary Reading: Yours, Mine & Mine Part Ⅴ Test YourselfUnit 14 Part Ⅰ Pre-reading Questions Part Ⅱ Extensive Readin Text A In Search of Honesty Text B S Ways to Spot a Liar Part Ⅲ Reading Skllls Part Ⅳ Supplementary Reading: Slasher Attack Part Ⅴ Test YourselfUnit 15 Part Ⅰ Pre-reading Questions Part Ⅱ Extensive Reading Text A Wrinlde, Wrinkle, Little Star Text B TV Is Dying?Long Live TV! Part Ⅲ Reading Slills Part Ⅳ Supplementary Reading: We Are What We Google Part Ⅴ Test YourselfUnit 16 Part Ⅰ Pre-reading Questions Part Ⅱ Extensive Reading Text A Handle Your Men In the Office Text B How to Make the Multicultural Work Force Work Part Ⅲ Reading Skills Part Ⅳ Supplementary Reading: Let's Have More Babies! Part Ⅴ Test YourselfAppendix: Key to Test Yourself


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