美国大学英语写作
2007-1
外语教学与研究
兰甘
714
无
本书是一部全面、系统、实用的英语写作教材，适合大学英语专业学生、非英语专业高年级学生以及其他希望提高英语写作水平的学习者使用。 权威，作者集二十余年英语写作教学经验之大成，精心编写。本书已经数次再版，是历经锤炼的经典写作教材。 系统：详细介绍写作过程，讲解九种作文的方法，针对学生习作进行评析，并选用名家作品供分析和模仿。 实用：讲解大学阶段常用体裁的写作，如怎样写文章摘要、学习报告、简历、求职信和研究论文，以及如何查阅资料等。范例丰富，实用性强。 便捷：提供各类练习和网上辅助教学资源，便于学习者和教师使用。
John Langan has taught reading and writing at Atlantic Cape Community College near Atlantic City, New Jersey, for over twenty years. The author of a popular series of college textbooks on both subjects, he enjoys the challenge of developing materials that teach skills in an especially clear and lively way. Before teaching, he earned advanced degrees in writing at Rutgers University and in Reading at Rowan University. He also spent a year writing fiction that, he says, “is now at the back of a drawer waiting to be discovered and acclaimed posthumously.” While in school, he supported himself by working as a truck drive, a machinist, a battery assembler, a hospital attendant, and an apple packer.
Reading Listed by Rhetorical ModeTo the InstructorPART ONE: ESSAY WRITIONG 短文写作 1 An Introduction to Writing Point and Support Structure of the Traditional Essay Benefits of Writing the Traditional Essay Writing as a Skill Writing as a Process of Discovery Writing as a Way to Communicate with Others Keeping a Journal Using a Computer Review Activities Using This Text 2 The Writing Process Prewriting Writing a First Draft Revising Editing Review Activities 3 The First and Second Steps in Essay Writing Step 1: Begin with a Point, or Thesis Step 2: Support the Thesis with Specific Evidence Practice in Advancing and Supporting a Thesis 4 The Third Step in Essay Writing Step 3: Organize and Connect the Specific Evidence Introductions, Conclusions, and Titles Practice in Organizing and Connecting Specific Evidence 5 The Fourth Step in Essay Writing Revising Sentences Editing Sentences Practice in Revising Sentences 6 Four Bases for Revising Essays Base 1: Unity Base 2: Support Base 3: Coherence Base 4: Sentence Skills Practice in Using the Four Bases PART TOW: PATTERNS OF ESSAY DEVELOPMENT 短文的分类和写作手法 7 Introduction to Essay Development Important Considerations in Essay Development 8 Description READING: Lou's Place Beth Johnson 9 Narration READING: The Yellow Ribbon Pete Hamill 10 Examples READING: Dad Andrew H. Malcolm 11 Process READING: How to Do Well on a Job Interview Glenda Davis 12 Cause and Effect READING: Taming the Anger Monster Anne Davidson 13 Comparison and Contrast READING: Born to Be Different? Camille Lewis 14 Definition ……PART THREE: SPECLAL SKILLS 实用写作技巧PART FOUR: HANDBOOK OF SENTENCE SKILLS 句子写作技巧指南PART FIVE: READINGS FOR WRITING 以阅读带动写作Reading Comprehension ChartCreditsIndex
3. Transfer. In transfer, advertisers try to improve the image of a product by associating it with a symbol most people respect, like the American flag or Uncle Sam. The advertisers hope that the prestige attached to the symbol will carry over to the product. Many companies use transfer devices to identify their products: Lincoln Insurance shows a profile of the President; Continental Insurance portrays a Revolutionary War minuteman; Amtrak's logo is red, white, and blue; Liberty Mutual's corporate symbol is the Statue of Liberty; Allstate's name is cradled by a pair of protective, fatherly hands. Corporations also use the transfer technique when they sponsor prestigious shows on radio and television. These shows function as symbols of dignity and class. Kraft Corporation, for instance, sponsored a "Leonard Bernstein Conducts Beethoven" concert, while Gulf Oil is the sponsor of Nationa/ Geographic speaals and Mobil supports public television's Masterpiece Theater. In this way, corpo- rations can reach an educated, influential audience and, perhaps, improve their public image by associating themselves with quality programming. Political ads, of course, practically wrap themselves in the flag. Ads for a political candidate often show either the Washington Monument, a Fourth of July parade, the Stars and Stripes, a bald eagle soaring over the mountains, or a white-steepled church on the village green, The national anthem or "America the Beautiful" may play in the background. Such appeals to Americans' love of country can surround the candidate with an aura of patriotism and integrity. 4. Testimonial. The testimonial is one of advertisers' most-loved and most-used propaganda techniques. Similar to the transfer device, the testimonial capitalizes on the admiration people have for a celebrity to make the product shine more brightly-even though the celebrity is not an expert on the product being sold. Print and television ads offer a nonstop parade of testimonials: here's WilliamShatner for Priceline.com; here's basketball star Michael Jordan eating Wheat-ies; a slew of well-known people (inclouding pop star Madonna) advertise clothing from the Gap; and Jerry Seinfeld assures us he never goes anywhere without his American Express card. Testimonials can sell movies, too; newspaper ads for filmsoften fenature favorable comments by well-known reviewers. And, in recent years,testimonials have played an important role in pitching books; the backs of paper-backs frequently list complimentary blurbs by celebrities. Political candidates, as well as their ad agencies, know the value of testimo-nials. Barbra Streisand lent her star appeal to the presidential campaign of Bill Clinton, while Arnold Schwarzenegger endorsed George Bush. Even controversial social issues are debated by celebrities. The nuclear freeze, for instance, starred Paul Newman for the pro side and Charlton Heston for the con. As illogical as testimonials sometimes are (Pepsi's Mii:hael Jackson, for in-stance, is a health-food adherent who does not drink soft drinks), they are effec-tive propaganda. We like the person so much that we like the product too. 5. Plain Folks. The plain folks approach says, in effect, "Buy me or vote for me. I'm just like you." Regular folks will surely' Like Bob Evans's Down on the Farm Coun-try Sausage or good old-fashioned Country time Lemonade. Some ads emphasize the idea that:we're all in the same boat." We see people making long-distance calls for just the reasons we do-to put the baby on the phone to Grandma or to tell Mom we love her. And how do these folksy, warmhearted (usually saccharine) scenes affect us? They're supposed to make us feel that AT&T-the multinational corporate giant-has the same values we do. Similarly, we are introduced to the little people at Ford, the ordinary folks who work on the assembly line, not to bigwigs in their executive offices, What's the purpose of such an approach? To encourage us to buy a car built by these honest, hardworking "everyday Joes"who care about quality as much as we do. Political advertisements make almost as much use of the "plain folks" ap-peal as they do of transfer devices. Candidates wear hard hats, farmers' caps, and assembly-line coveralls. They jog around the block and carry their own luggage through the airport. The idea is to convince voters that the candidates are average people, not the elite-not wealthy lawyers or executives but common citizens. 6. Card Stacking. When people say that "the cards were stacked against me," they mean that they were never given a fair chance. Applied to propaganda, card stacking means that one side may suppress or distort evidence, tell half-truths, oversimplify the facts, or set up a "straw man"-a false target-to divert attention from the issue at hand. Card stacking is a difficult form of propaganda both to detect and to combat. When a candidate claims that an opponent has "changed his mind five times on this important issue," we tend to accept the claim with out investigating whether the candidate had good reasons for changing his mind. Many people are simply swayed by the distorted claim that the candidate is "waf-fling" on the issue. Advertisers often stack the cards in favor of the products they are pushing. They may, for instance, use what are called "weasel words." These are small words that usually slip right past us, but that make the difference between reality and illusion. The weasel words are underlined in the following claims: "Helps control dandruff symptoms." (The audience usually interprets this as stops dandruff.) "Most dentists surveyed recommend sugarless gum for their patients who chew gum." (We hear the "most dentist" and "for their patients," but we don't think about how many were surveyed or whether or not the dentists first recommended that the patients not chew gum at all.) "Sticker price $1,OOOlowerthan most comparable cars." (How many is "most"?What car does the advertiser consider "comparable"?) Advertisers also use a card stacking trick when they make an unfinished claim. For example, they will say that their product has "twice as much pain reliever." We are left with a favorable impression. We don’t usually ask, "Twice as much pain reliever as what?" Or advertisers may make extremely vague claims that sound alluring but have no substance: Toyota's "Oh, what a feeling!"; Vantage ciga-rettes' "the taste of success"; "The spirit of Marlboro"; Coke's "the real thing." Another way to stack the cards in favor of a certain product is to use scientific-sounding claims that are not supported by sound research. When Ford claimed that its LTD model was "400% quieter," many people assumed that its LTD must be quieter than all other cars. When taken to court, however, Ford admitted that the phrase referred to the difference between the noise level inside and outside the LTD. Other scientific-sounding claims use mysterious ingredients that are never explained as selling points: Retsyn, "special whitening agents," "the ingredient doctors recommend." 7. Bandwagon. In the bandwagon technique, advertisers pressure, "Everyone's doing it. Why don't you?" This kind of propaganda often succeeds because many people have a deep desire not to be different. Political ads tell us to vote for the "winning candidate." The advertisers know we tend to feel comfortable doing hat others do; we want to be on the winning team. Or ads show a series of peo-ple proclaiming, "I'm voting for the Senator. I don't know why anyone wouldn't."Again, the audience feels under pressure to conform. ……
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书虽厚了点，但确实是第一手的美国大学英语写作教学资料，课程编排更符合英语学习规律，与国内同类型教材相比，这本书更有利于英语写作思维的培养，注重从宏观的谋篇布局到微观的实例和引证，强调有效地语言表达。所设计的练习循序渐进，针对性强，形式多样，颇值得国内借鉴。同时，所举范文典型、丰富，范文评析精到，在我的写作教学实践中，将它与国内英语专业写作教材配合使用，效果很好。再有，根据书中提供的网址，还可以找到本书配套多媒体课件和附加练习的网页，可以免费下载，还可以推荐给学生在该网站做些写作测试和互动练习等。很适合英语专业学生和准备出国的学生使用。
很实用的大学英语写作教材，适合英语专业的学生使用。
如果你在寻找一本水平较高的写作辅导书，本书一定是你想要的。里面关于各类文章的详尽表述以及具体写作步骤，把这本书精华收入脑中，所有英语考试作文都是浮云！！
内容翔实，编排合理，对于中高级的英语写作有很大的帮助。文体种类较多，可应用于各个方面，对于写议论文，记叙文以及论文都有较打帮助。让我亲临感受美国大学的写作教育。虽然英语基础并不是很好，但是学习起来不会太吃力，可以有助于我们写作思想的表达，突破“有话表达不出”写作难的关口，用英语氛围来思考，更具有逻辑性。
上过很多英语辅导班，写作的教学跟这本书讲的都差不多，准确的说这本书讲的更系统。建议从要考大学英语四级到托福GRE的人都可以看一看。
为英语学习者提供最地道的英语写作方法
是我们上课用的教材~英语专业的~
个人觉得对写作很有帮助，同时提高阅读技巧~
现在市面上的英文写作书大都非常浮躁，仿佛一定要跟个什么四六级，托福雅思挂钩，才能显出卖点。内容也大都流于表面，套个模板等等。这本“美国大学英语写作”内容翔实，条理比较清晰，循序渐进，就是有些场景写得有点繁琐，如果有足够充足的时间，绝对是本好书
刚拿到书，感觉有种厚实踏实感，我想坚持看完。希望能提高我这菜鸟般的英语写作水平。
以前看的英语写作教材几乎都是用汉语编写的，有时看起来有点隔靴搔痒之感。这一本看起来更原汁原味，也能看到一些学习写作的第一手资料，感觉挺好的。不过还要继续努力，争取把全书早日看完，这样才能更好从整体上评价此书的优劣。
《美国大学英语写作》这本书很不错，但书太厚！总的还不错
非常实用的书籍，对英语写作的提高非常有帮助。
一般外研社的外语书在内容上我是觉得没什么问题的，权威嘛。这本书我一看就很喜欢，因为感觉特别细致，实用而且因为是美国人写给美国学生的，教美国人怎么写作文的，所以很好很丰富，就是第一次看原版教材有些不习惯，全英文，是一本高起点的英文教材，所以大家买之前要有心理准备，不过等把这本书啃完后，绝对英文会有质的飞跃！
通过阅读学写作：不但提供写作的方法训练，还有很好的阅读范文。可以从读者的角度理解英语文章的结构特点。
对要出国的人来说有很大的帮助，毕竟中国英语和美国英语还是有差距的，这部书正好是针对美国的写作出的。很不错。
影印版的书籍，但配色很好，有利于学习！内容循序渐进，从多个方法多个角度提供英语写作的思路！同时使自己的写作思路更加清晰，直观
这本书是我的英语老师为我们上英语写作时用的教材~绝对的好书！纯正的英语，摆脱chinglish！
这本书是全英文的 很厚 带着去教室很累。 不过我觉得这边书很不错 里面从思维 结果 写法几个方面来剖析英文写作。 个人认为英语写作最难但又最重要 希望这本书可以帮我攻克写作。。
话说这书真心厚呀 我担心我坚持不下去 会看不完呀。。 加油咯
其实没什么可说的，想提高英语写作的同志就买吧！！！读了这么多年书，现在才知道何为写作......
很喜欢，内容不错，可以帮助提高英语写作能力
英语写作提高的指导
自己想提高英语写作，所以买了自学，看完后再来反馈
这是博士学位英语上课时，外籍写作老师推荐的，深入浅出，很不错。
真的不错，对英语写作水平有帮助哦
很厚的一本书，里面的内容挺不错了，认真学习真的会学到一些东西，建议英语写作不好的人可以看一下。
这是英语老师建议的写作参考书，有详细的写作技巧指导和很好的范文，挺有用的
该书有写作方法指导，讲解结合具体训练，还有写作评析，对于有一定写作基础的学习者会有很大的推动作用。
可以学习用英语写作时的思维模式，其中的很多范文也可以让人学习地道的语言表达方式。
这本书期待很久了～内容很精彩，就是纸张差点～相信读完之后，英语写作不成问题了～
质量很好，物有所值，英语写作很好的参考书
能够让你学会纯正的英语写作，好书
很系统具体，对将来出国留学的学生提高论文写作水有很大帮助
书虽然很厚，但是STEP BY STEP，每一步都讲解得很详细，还有各种练习，非常适合自学提高写作。
老美写的写作入门到进阶的书籍，虽然是本能把腿砸断的大部头，但是也说明了内容充实，练习循序渐进，虽略显繁琐，但学习者可选择性学习，就是价格有点小贵。
很值得推荐的一本参考书。写作技巧原本是一样非常理论的东西，但经作者的文字描述，浅显易懂，让你有深入阅读并认真学习的欲望，这对于英文能力在不上不下水平的读者是一本非常好的引导书籍。兴趣是根本，提升了兴趣，才让人有动力继续学习下去。认真的读完一本书，努力的多读几次，相信水平必然有很大程度的提高，至少会增强自己在英文写作方面的兴趣与信心！
学GRE作文时老师推荐的一本书。本书是大学本科写作指南，里面的“技巧性写作”对GRE考试很有启发发。虽然是全英文版本，但里面的内容很容易理解。难度由浅入深。
孩子正准备sat，对于写作不熟练，无意看到介绍试探买了此书，孩子说很不错，有些东西新东方老师讲过但没这个书系统，很有价值，我看有的孩子还带着这个书去美国读大学了。
书很不错，印刷清晰，印刷质量感觉挺好，看看美国大学的原版教材补补英文写作，好好学习！
中国人学英语，最难的好像是“说”，其实不然，“写”的能力才是衡量一个人英语水平的关键标准，而且这一标准同样适用于母语是英语的人们。朋友推荐买了这本书，为了提高孩子的英文能力，没想到回家后自己看了都觉得好，索性再买一本，和孩子一起学习提高。
这本书真的很厚，需要极大的耐心去完成，期待着完成的那天，希望写作水平也随之提高。
这本书对于我们练习英文写作以及英文论文写作有极大的帮助，看后受益匪浅，感觉适用于本科、研究生、高校教师以及从事外文翻译和文案工作者。
因为想出国学习，所以痛下决心提高英语。书比想象中的要厚。没有中文翻译，想偷懒也没得偷。果然是适合英文水平较高的书。里面的单词不是很复杂，高中生能看懂。问题是，能否理解表达背后的一些含义，那是另一个水平了。
还是从这里买便宜，还可以直接送到家门口。很不错的一本书，可以弥补很多中国的写作教材上面的不足。比较实用
真的是好厚的一本书，里面的讲解很是详细，对于我的写作有极大的帮助作用！
经典的写作教材，比较浅显易懂，而且有各种针对性，对考试写作，论文写作等均有一定的帮助。
超级无敌好用的一本写作书，一点都没有夸张！使用时，即使你很被动，那本书也可以带领你学习很多要领。学完之后绝对受益匪浅。
虽然刚刚拿到手，但是随手翻翻就觉得很有分量。我们写作老师推荐我们用这本书提高写作。他也是在这个网站买的。肯定很有帮助。
书很不错。有助于系统的提高写作能力，培养写作所需的谋篇布局思维
很系统,很全面,虽然基本上都是英文的,但只要有高中程度的英语水平还是能看懂的,已经是第六版了,书比较厚,有700页左右.
虽然这本书厚了些，但作为写作教学的教师一定要熟悉这套体系。能够出到第六版，可见在国外也是最受欢迎的。
这本书是我英语老师推荐给我的，很好的一本书，对于英语水平的提高很有帮助~~
这本书非常好，对我的写作水平很有帮助。美中不足是有些地方不够细致，然后偶尔有一些小错误，。不过在同类同书中还是很推荐！
非常不错,值得啊.这本书是美国的本科的教材.他们写作就是这样的,我们一样可以啊
可以很好的提高写作水平
国内教育的写作模式和国外差别太大，没办法，不用这本书很难写出好文章
希望能提高写作
书到手了,很喜欢...希望能提高自己的英文写作
这本书很不错，虽然目前只翻了很少的一部分，收获还是很多的。这本书有点厚，对于非英语专业的人来说，需要有耐心坚持看下去。我相信，只要每天坚持看一点，练一点，等到把这本书翻三遍的时候，英语读写会有质的突破。努力！
相当系统规范的教学用书，当然要有一定的英语水平才能真正享受到此书带给读者的快乐和收获。
英专学生写作的必备书，各种写作文体与指导，还有例文，非常好
经典写作教材
这真是一部有用的写作教材
对于系统学习英文写作很有帮助,而且比较锻炼阅读思维.书中范文例文较多
学姐的外教推荐的写作书，很有用
是外国人编写的，对于出国的孩子有帮助
地道，原汁原味，推荐
内容很实用，可以作为写作参考书
很实用的一本写作书
写作基础类书籍，很实用。
文字易懂，条理清晰~适合英语专业的同学~我已经读了~很棒的书！
这本书是写作老师推荐的 不错
内容通俗易懂，很适合要参加国外英语考试的使用。但是质量很一般，当当质量也就这样
能够很好提高阅读和写作能力。
很适合刚开始学习写作的同学。
应该是比较权威的一本书了。但是英语水平有限，有些地方需要一些时间才看得懂。
写作好帮手，值得推荐！
刚刚拿到，好大好重一本，正在准备雅思，希望看后写作可以达到理想的分数
俗话说：实践出真知。这就是本书给我的最大感受。既锻炼思维，又能让我把握写作的真正内涵。本书的技巧方面的内容很具体很有操作性但更重要的是能让人认真阅读后能独立地进行写作。
物色很久了才买的，地道地美国写作。
美国的写作思维模式，对美国的标准化考试帮助比较大~
外国人编的，看了一下，写的很好，不像中国的写作手册那样枯燥，值得一读，但是它的系列听力和口语的书怎么没得卖，有点遗憾
看了不少网友评论后再买的，书是比国内的教材厚一点大一点，但比起美国别的原版教材，并不算是大部头的。书的内容条理清晰，可读性较强，单词不是特别地多，现在沿海地区的高中生完全可以独立阅读和自学，但较适合系统地学习，而不是临时抱佛脚！推荐给那些有志于出国上大学或者读研究生的青年！另外，我收到的这本书品相很好，干净漂亮得很！当当的物流也是一流的，一般都能做到次日达或当日达。
不错。。适合写作不好的
对本科和出国读研都有用的英文写作书 很全面
很厚，全英文的，适合英语专业和英语甚础好的人看。
是英语老师推荐的。适合考托福、SAT。
喜欢 是我们大学英语必备~~
一直都想买的一本书，终于到手，真是一本写作好书
交流--尤其是写作能力很重要,这本书算是我的第一本写作指南
才发现原来我们教写作的外交就是根据这本书讲的
该书很不错，我们很多英文学英文写作的都买这本书，值得推介！
非常有帮助！不仅是英语作文，我觉得对中文作文也能起到很好的帮助作用。
很不错，对写作应该有帮助
对指导专业性写作挺不错的！
对我的写作有不少帮助
作为英文写作的参考书，挺不错。
写作还是原版看着舒服
好书，写作的葵花宝典
一本不错的写作指导书
看过同类的阅读书，觉得很不错，写作书看了一部分很棒，值得仔细研读~
很好 对写作挺有帮助的
看了五分之一以后去考雅思，感觉有明显进步
写作变得地道了很多