商务英语
2003-8
西安交通大学出版社
张传德
243
289000
本书共17个单元，结构清晰，适用性强；内容丰富，涵盖商务交际中的主要实务环节，并按其操作的先后顺序编写，包括相关知识、范文实例、相关表达法及练习。全书用英文编写，为教学提供了一本正规完整而又系统的教材，也可为学生提供更多接触使用英语的机会。 本书不仅适合作为MBA教材，也完全适合作为经管、商贸、金融专业的教学用书以及有关专业人士的员工培训教材。
UNIT 1 The Elements of Effective Business Writing ExercisesUNIT 2 The Forms of the Business Letter The Parts of the Business Letter and Their placement Useful Sentences on Business Letters ExercisesUNIT 3 Establishine Business Relations Specimens of Establishing-Business-Relation Letters Useful Sentences on Establishing Business Relations ExercisesUNIT 4 Business References Specimen of Reference Letters Useful Sentences on Business References ExercisesUNIT 5 Sales Letters Write an Attractive Opening Explain the Product Make Good Your Claims Write an Effective Close Give Your Letter an Attractive Look Specimen of Sales Letters Useful Sentences on Sales Letters ExercisesUNIT 6 Trade Enquiry The Reply to a Letter of Enquiry Useful Sentences on Trade Enquiry ExercisesUNIT 7 Quotatio Offe and Tender Routine Quotations Quotations Subject to Conditions Offers Tender Useful Sentences on Quotation, Offer and Tender ExercisesUNIT 8 Orders and Their Fulfillment Acknowledging the Order Declining the Order Useful Sentences on Orders ExercisesUNIT 9 Banking and Movement of Currency The Air Mail Remittance Order The Cable Remittance Order The Foreign Draft Collections Specimen Letters on Banking and Payment Useful Sentences on Banking and payment ExercisesUNIT 10 Letters of Credit Procedure--Application for a Letter of Credit Specimens of L/C Letters Useful Sentences on L/C ExercisesUNIT 11 InsuranceUNIT 12 ShipmentUNIT 13 AgenciesUNIT 14 Settlement of DisputesUNIT 15 Business ContractUNIT 16 Application Letters and ResumesUNIT 17 Other Form of Writen CommunicationReferences
