新编商务英语
2004-2
同济大学出版社
林洵子等编
252
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《新编商务英语》共分十个单元，每个单元由预习，正文及附属部分，写作和补充阅读构成。预习部分意在帮助读者了解主课文的主旨与大意；在正文之后是生词表和注释，力图减少读者的翻检之苦。附属的练习题中包括比较完备的口语训练和案例分析；写作部分涵盖了基本的商务写作类型；补充阅读材料是相关链接，可以进一步加深对主题的理解。《新编商务英语》后所附的词汇题答案，便于读者核对。总词汇表给出了生词与短语的汉语释义，以确保正确理解。
Unit One What's a Business For?PreviewTextWriting AssignmentFurther ReadingNegotiating the Spirit of the DealUnit Two They're Not Employees, They're PeoplePreviewTextWriting AssignmentFurther ReadingHow to Stay Stuck in the Wrong CareerUnit Three Finding Your Innovation Sweet SpotPreviewTextWriting AssignmentFurther ReadingA New Type of PractitionerUnit Four Inside MicrosoftPreviewTextWriting AssignmentFurther ReadingIs Silencing Killing Your Company?Unit Five Pricing and the Psychology of ConsumptionPreviewTextWriting AssignmentFurther ReadingIs Loyalty Profitable?Unit Six The Hidden Challenge of Cross-border NegotiationsPreviewTextWriting AssignmentFurther ReadingNegotiating Without a NetUnit Seven Catching the TidePreviewTextWriting AssignmentFurther ReadingThe Trouble With BanksUnit Eight Cyber AlertPreviewTextWriting AssignmentFurther ReadingPassage One The No-Payment PlanPassage Two When You Absolutely, Positively Don't Want It StolenUnit Nine What Becomes an Icon Most?PreviewTextWriting AssignmentFurther ReadingThree Questions You Need to Ask About Your BrandUnit Ten The Trouble I've SeenPreviewTextWriting AssignmentFurther ReadingPredictable Surprises: The Disasters You Should Have Seen ComingKeysGlossary
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