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高级商务英语教程

陈夏南,许涛 主编 同济大学出版社
出版时间:

2010-9  

出版社:

同济大学出版社  

作者:

陈夏南,许涛 主编  

页数:

286  

内容概要

本书全面、详细介绍了各种重要商务场合下的英语运用,涵盖商务交流、商务职场、企业管理、市场营销、人力资源和商业文化等方面。全书共16个单元,每个单元均有丰富的实务材料,并提供了较完备的各种练习模式,特别强调增强学生的互动交流能力。 本书供各类高校非英语专业作公共英语课教材,也可供其他对商务英语感兴趣的所有读者使用。

书籍目录

Part One Business Communication Unit 1 Job Interviews Text Objective Case Oral Practice Supplementary Reading Unit 2 Business Presentations Text Objective Case Oral Practice Supplementary Reading Unit 3 Business Negotiations Text Objective Case Oral Practice Supplementary ReadingPart Two Business Career Unit 4 Office Politics Text Objective Case Oral Practice Supplementary Reading Unit 5 Office Etiquette Text Objective Case Oral Practice Supplementary ReadingPart Three Management Unit 6 Effective and Efficient Management Text Objective Case Oral Practice Supplementary Reading Unit 7 Leadership Text Objective Case Oral Practice Supplementary Reading Unit 8 Entrepreneurship Text Objective Case Oral Practice Supplementary ReadingPart Four Marketing Unit 9 Marketing Overview Text Objective Case Oral Practice Supplementary Reading Unit 10 Advertisement Text Objective Case Oral Practice Supplementary Reading Unit 11 Brands and Trademarks Text Objective Case Oral Practice Supplementary ReadingPart Five Human Resources Unit 12 Human Resources Management Text Objective Case Oral Practice Supplementary Reading Unit 13 Human Needs and Motivation Text Objective Case Oral Practice Supplementary ReadingPart Six Business and Culture Unit 14 Corporate Culture Text Objective Case Oral Practice Supplementary Reading Unit 15 International Business Culture Text Objective Case Oral Practice Supplementary Reading Unit 16 Business Ethics and Social Responsibility Text Objective Case Oral Practice Supplementary ReadingAppendix: Guide and Samples of Business English Writing Part 1 Principles of Business Writing Part 2 Writing for Employment 1. Job Application Letters 2. Resumes Part 3 Case Study Report Part 4 Business Letters Part 5 E-mail Part 6 Memos Part 7 Agendas & Minutes 1. Agendas 2. Minutes Part 8: Business ProposalsReferences


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对于同济大学的同学来说,选英语小课的时候是用得到的。


这本书是研究生教材,写的蛮实用的


书挺好 很满意


挺好的书,上课用的。


我不太喜欢这么门课,很无聊,但书不错物流快,前面就是吐槽一下。。。。没介意


指定的教材了


还没读,教材


内容还可以,只是里面错误比较多,希望改正


我们学校出的


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