大品牌
2011-12
大连理工大学出版社
王绍强
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《大品牌》汇聚全球品牌设计个案和创作理念。本书以商业性、实践性、案例性为基点，结合餐饮、服饰、科技、交通、生活用品等领域，精选120个具代表性的项目，从品牌定位、视觉设计、形象深化推广策略等方面，将设计方案与品牌理念相结合，叙述新兴品牌在市场经济中吸引眼球，以及经典品牌在竞争中长盛不衰的奥秘。
foreword
lifestyle goods & services
food & drink
fashion
culture & promotion
index
acknowledgements
Big Brano Theory presents adiscriminating selection of the highest-profile and most clever branding campaigns and serves as an invaluable resource for those wishing to understand the key elements of building brand awareness. Case studies for key playerssuch as Adidas, Converse, Starbucks, PUMA, Nike, lsseyMiyake, Lacoste and L8vi's illustrate the crucial facets of projecting a relevant and dynamic identity. Branding concepts are broken, down into varied elements： for axample, Nike's integrated campaigns include individual product packaging, posters, store displays, athletic wear, retail bags and boxes, high-end designer products and gifts, Big Brand Theory is an indispensable mutti-industry "best-of" presenting what it takes to reachtoday's consumer.
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很好。不过全是英文的，要是有中文版的就更好了。