当代商务英语阅读教程
2008-3
华东师范大学出版社
井升华 编
333
411000
本教材是专门为高职高专商务英语专业学生精心编写的。由著名英语专家主编,高职商务英语教学一线骨干教师、本科商务英语教学专家、英语语言教育专家和企业商务英语培训教师联袂编写,并由外籍商务英语专家审定把关。本教材有以下特点:
起点、难度适当,符合高职学生特点,注重语言基本功,强化听说读写译技能训练,富有时代特色,商务与语言有机衔接,重在培养职业能力,适应商务职场需要,配有光盘、多媒体课件及网站,方便课余巩固。
Unit 1 汽车与交通
Topic-based Content:Automobiles and Transportation
Topic Readin9:Extracts of Automobiles and Transportation
Extract 1:Automobile Industry
[相关链接] Related Link:Brands of Cars
Extract 2:Traffic Congestion and Its Solution
[文化链接] Culture Link:Carpool/Vanpool
Extract 3:China’S Drive for Local Car Brands
Extract 4:China Starts Driving in Style
[文化链接] Culture Link:Driving Through
[实例链接] Link to Authentic Document:Car Exchange Agreement
Unit 2 “租”出好生意
Topic-based Content:Leasing
Topic Readin9:Extracts of Leasing
Extract 1:How to Choose an Equipment Leasing Company
Extract 2:Equipment Leasing
[实例链接] Link to Authentic Document:Rental Agreement
Extract 3:Leasing Advantages
[相关链接] Related Link:租约小知识
Extract 4:How Do I Buy My Car at the End of the Lease?
[实例链接] Link to Authentic Document:LEASE
Unit 3 观光“财道”
Topic-based Content:Tourism
Topic Readin9:Extracts of Tourism
Extract 1:Tourist Industry
Extract 2:Planning Your Trip
[文化链接] Culture Link:To Be Time Travelers
[相关链接] Related Link:China to Become the Second Largest Tourism
Economy with in the Decade
Extract 3:Safety and Security Warning
Extract 4:Cultural Tourism
[实例链接] Link to Authentic Document·A Tourist Promotional
Letter
Unit 4 商贸经典路——丝绸之路
Topic-based Content:Silk Route
Topic Readin9:Extracts of Silk Route
Extract 1:The Story and Its Significance
Extract 2:Foreign Influence
[相关链接] Related Link:The Region of the Silk Route
Extract 3:Marco Polo on the Silk Route
Extract 4:Living In Silk:Chinese Textiles through 5,000
Years
[文化链接] Culture Link:Digital Silk Road
Unit 5 创意掘金
Topic-based Content:Creative Industry
Topic Readin9:Extracts of Creative Industry
Extract 1:Definition and Boundaries of Creative Industry
Extract 2:Significance of Creative Industry
[文化链接] Culture Link:The Best Product Design of 2006
Extract 3:Creative Industry in the Wodd
Extract 4:Creative Industry in UK
[相关链接] Related Link:An 0仟1cla]Measure of Innovation
Unit 6 服务至上&休闲招财
Topic-based Content:Service&Leisure Industry
Topic Readin9:Extracts of Service&Leisure Industry
Extract 1:Leisure Industry
Extract 2:Services
[文化链接] Culture Link:The Forgotten Pioneer of Corporate
Design
Extract 3:Service Industries
Extract 4:Leisure Society
[相关链接] Related Link:Public Utilities
……
Unit 7 商界谈吃
Unit 8 期中复习
Unit 9 商界英雄记
Unit 10 企业及其系统
Unit 11 管理科学管窥
Unit 12 聚焦企业文化
Unit 13 “交往”手段制胜
Unit 14 兼并浪潮
Unit 15 证券英语趣谈
Unit 16 期末复习
参考文献