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当代商务英语阅读教程

井升华 编 华东师范大学出版社
出版时间:

2008-3  

出版社:

华东师范大学出版社  

作者:

井升华 编  

页数:

333  

字数:

411000  

内容概要

  本教材是专门为高职高专商务英语专业学生精心编写的。由著名英语专家主编,高职商务英语教学一线骨干教师、本科商务英语教学专家、英语语言教育专家和企业商务英语培训教师联袂编写,并由外籍商务英语专家审定把关。本教材有以下特点:
  起点、难度适当,符合高职学生特点,注重语言基本功,强化听说读写译技能训练,富有时代特色,商务与语言有机衔接,重在培养职业能力,适应商务职场需要,配有光盘、多媒体课件及网站,方便课余巩固。

书籍目录

Unit 1 汽车与交通
 Topic-based Content:Automobiles and Transportation
 Topic Readin9:Extracts of Automobiles and Transportation
 Extract 1:Automobile Industry
  [相关链接] Related Link:Brands of Cars
 Extract 2:Traffic Congestion and Its Solution
  [文化链接] Culture Link:Carpool/Vanpool
 Extract 3:China’S Drive for Local Car Brands
 Extract 4:China Starts Driving in Style
  [文化链接] Culture Link:Driving Through
  [实例链接] Link to Authentic Document:Car Exchange Agreement
Unit 2 “租”出好生意
 Topic-based Content:Leasing
 Topic Readin9:Extracts of Leasing
 Extract 1:How to Choose an Equipment Leasing Company
 Extract 2:Equipment Leasing
  [实例链接] Link to Authentic Document:Rental Agreement
 Extract 3:Leasing Advantages
  [相关链接] Related Link:租约小知识
 Extract 4:How Do I Buy My Car at the End of the Lease?
  [实例链接] Link to Authentic Document:LEASE
Unit 3 观光“财道”
 Topic-based Content:Tourism
 Topic Readin9:Extracts of Tourism
 Extract 1:Tourist Industry
 Extract 2:Planning Your Trip
  [文化链接] Culture Link:To Be Time Travelers
  [相关链接] Related Link:China to Become the Second Largest Tourism
Economy with in the Decade
 Extract 3:Safety and Security Warning
 Extract 4:Cultural Tourism
  [实例链接] Link to Authentic Document·A Tourist Promotional
Letter
Unit 4 商贸经典路——丝绸之路
 Topic-based Content:Silk Route
 Topic Readin9:Extracts of Silk Route
 Extract 1:The Story and Its Significance
 Extract 2:Foreign Influence
  [相关链接] Related Link:The Region of the Silk Route
 Extract 3:Marco Polo on the Silk Route
 Extract 4:Living In Silk:Chinese Textiles through 5,000
Years
  [文化链接] Culture Link:Digital Silk Road
Unit 5 创意掘金
 Topic-based Content:Creative Industry
 Topic Readin9:Extracts of Creative Industry
 Extract 1:Definition and Boundaries of Creative Industry
 Extract 2:Significance of Creative Industry
  [文化链接] Culture Link:The Best Product Design of 2006
 Extract 3:Creative Industry in the Wodd
 Extract 4:Creative Industry in UK
  [相关链接] Related Link:An 0仟1cla]Measure of Innovation
Unit 6 服务至上&休闲招财
 Topic-based Content:Service&Leisure Industry
 Topic Readin9:Extracts of Service&Leisure Industry
 Extract 1:Leisure Industry
 Extract 2:Services
  [文化链接] Culture Link:The Forgotten Pioneer of Corporate
Design
 Extract 3:Service Industries
 Extract 4:Leisure Society
  [相关链接] Related Link:Public Utilities 
  ……
Unit 7 商界谈吃
Unit 8 期中复习
Unit 9 商界英雄记
Unit 10 企业及其系统
Unit 11 管理科学管窥
Unit 12 聚焦企业文化
Unit 13 “交往”手段制胜
Unit 14 兼并浪潮
Unit 15 证券英语趣谈
Unit 16 期末复习
参考文献


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