现代国际商务函电
2007-3
天津大学
杨晋
275
本书讲授当今信息时代国际商务沟通的理念及其在具体涉外商务信函写作和沟通中的应用。结合典型国际商务和职业场合案例，系统讲解高效高务沟通的方式、技巧和信函写作。课文内容举一反、实用性强。本书适用于双语教学、英语教学以及有一定英语基础的专业人士自学。
Lesson One The Principles of Effective Business Communication1.Express ideas clearly2.Keep the message concise3.Adopt a reader-focused approcach4.Get the right tone and style5.Have a good command of English6.Have a good command of business knowledgeNew Words and PhrasesNotesExercisesLesson Two Selection of Media1.Introduction2.Communication media3.Communication media4.Considerations in media selectionAbbreviation for Internet CommunicationSmiley for Internet CommunicationNew Words and PhrasesNotesExercisesLesson Three The Parts and Formats of Business Correspondence（Ⅰ）1.Introduction2.Structure of business letters3.Format of business letters4.Example letters5.Format of envelopesNew Words and PhrasesNotesExercisesLesson Four The Parts and Formats of Business Correspondence（Ⅱ）1.Interoffice memorandum2.Fax3.E-mail4.Website……Lesson Five Establishing Business RelationsLesson Six Status InquiryLesson Seven Product Inquiry and ReplyLesson Eight Offer and Counter-OfferLesson Nine Order and AcceptanceLesson Ten Payment TermsLesson Eleven Payment by Letter of CreditLesson Twelve Packing and Shipping MarkLesson Thirteen ShipmentLesson Fourteen InsuranceLesson Fifteen Complaints and ClaimsLesson Sixteen Adjustment o ClaimsLesson Seventeen Lales PromotionLesson Eighteen ResumeLesson Nineteen Application LetterLesson Twenty Business Contracts and AgreementsKey to the ExercisesReference
