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英语报刊阅读 2

张雨金 编 重庆大学
出版时间:

2004-12  

出版社:

重庆大学  

作者:

张雨金 编  

页数:

370  

内容概要

  《求知高等学校英语专业系列教材:英语报刊阅读2(经济类)》是《求知高等学校英语专业系列教材》的一部分,目的是给学生提供英语报刊杂志中经济类题材的文章,扩大学生的知识面,使他们了解并跟踪经济世界及其发展动态。《求知高等学校英语专业系列教材:英语报刊阅读2(经济类)》包括16个单元,每个单元包括3篇课文。课文A为课堂精读课文。为便于学生预习,课文A列附了详尽的生词解释、专业词汇解释和背景材料解释。课文B和课文C是同题材的扩展内容,教师可根据学生水平和课时多少,自主安排。除此之外,每个单元还包括了杂志简介、相关网站以及思考题等内容,供学生自学选用。《求知高等学校英语专业系列教材:英语报刊阅读2(经济类)》供英语专业3、4年级学生使用,同时亦可作为具有相应英语水平的一般研究工作者、经济类专业学生的参考书或自修课本。

书籍目录

Unit 1 GlobalizationText A: Why We Should Embrace GlobalizationText B: Globalization Opens Door to New DangersText C: Survey Finds Support for Globalization, But amid WorriesReading Skills Development 1 — The Reason Why We Should Read Our Assigned Texts in Advance of a ClassUnit 2 EvolutionText A: Manufacturing Industrial EvolutionText B: Wireless E-Business — the Evolution of a RevolutionText C: Trends in Electronic Banking EvolutionReading Skills Development 2 — Definitions of Main Heading and Subheading (1)Unit 3 BankingText A: What the Banks Must DoText B: M & A LessonsText C: Trichet Will Bring Best Practice to the ECBReading Skills Development 3 — Definitions of Main Heading and Subheading (2)Unit 4 Regional EconomiesText A: China: Westward Ho!Text B: Shanghai — This Ain't ChinaText C: China: Westward Ho!Reading Skills Development 4 — Recognizing EnumerationsUnit 5 Intelleetual PropertyText A: Mine Games — Companies Are Coining Intellectual PropertyText B: Spy vs SpyText C: Intellectual PropertyReading Skills Development 5 — Recognizing Definitions and ExalnplesUnit 6 Business CrisisText A: In Iraqi War Scenario, Oil Is Key Issue: US Drillers Eye Huge Petroleum PoolText B: How Far Can It Fall?Text C: Oil and Empire: Say No to the Oil WarReading Skills Development 6 — Recognizing Signal WordsUnit 7 StrategiesText A: Thinking Outside the Burger BoxText B: A Five-step Business Continuity Plan for CEOsText C: Outside Directors Don't Mean Outsize ReturnsReading Skills Development 7 — Addition WordsUnit 8 Strategy AssessmentText A: Strategy AssessmentText B: Ebay Good Enron BadText C: New Approaches to Strategy FormulationReading Skills Development 8 — Comparison or Contrast WordsUnit 9 ManagementText A: Managing UncertaintyText B: Security Firm Cycles around the Bad TimesText C: Home Suite Home — What Recession?Reading Skills Development 9 — Illustration WordsUnit 10 Business EthicsText A: Earon — A Case for Better Understanding of Cash FlowsText B: Accounting after Anderson: What Has Changed, What Hash'tText C: The Moral Advantage: How to Succeed in Business by Doing the Right ThingReading Skills Development 10 — Cause-and-Effect WordsUnit 11 Business RulesText A: Wal-Mart RulesText B: Beating the OddsText C: Four Ideas for Reforming Corporate Governance after EnronReading Skills Development 1 1 — Recognizing Main Ideas in Paragraphs and Short SelectionsUnit 12 Corporate OwnershipText A: The Case for Going PrivateText B: Bourses Kick off Nordic M & AText C: American Airlines Plans to Buy TWAReading Skills Development 12 — The Value of Finding the Main IdeaUnit 13 Corporate CultureText A: When Something Is RottenText B: Prosperous Entertaining for Business Success in UKText C: Dunkin' Donuts ReduxReading Skills Development 13 — Knowing How to OutlineUnit 14 EntrepreneursText A: The Next Picture ShowText B: Increasing Personal ProductivityText C: Graduates as EntrepreneursReading Skills Development 14 — Knowing How to SummarizeUnit 15 InvestorText A: The Suit Is Back in BusinessText B: Tips for Using Networking Skills to Attract InvestorsText C: Secret CIO: Dressing for Success in a Tough EconomyReading Skills Development 15 — SkimmingUnit 16 Business SupervisorText A: Mind Your Own BusinessText B: Control That Anger!Text C: Golden Business Ideas — Websites:First In, First OutReading Skills Development 16 — Rapid ReadingAppendicesAppendix 1 New Words in Each UnitAppendix 2 Words Related to Business in Each UnitAppendix 3 Background Knowledge in Each UnitAppendix 4 The Nobel Prize in Economic SciencesAppendix 5 World CurrenciesAppendix 6 World's Top 10 Banks, 2003Appendix 7 Forbes International 500, 2002Appendix 8 Forbes 500, 2003Appendix 9 List of Famous EntrepreneursAppendix 10 Worldwide Intellectual Property Offices and Organizations


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