日本语能力测试3-4级词汇背诵手册
1998-12-09
华东理工大学出版社
叶琳 汪丽影 彭曦
275
237000
本书是供涉外经贸和管理类大专学生（包括类似专业的高职和成教学生）使用的专业英语教材，旨在提高学生在英语环境中从事企业活动和商务交际的能力。全书共16课，内容涉及企业、企业管理和商务活动的众多领域。所有课文均选材于英美等国近年出版的书刊和报章，内容与文字简洁实用、富有新意，具有较强的时代感，课文还采用了一些案例和采访记录以丰富体裁。每课除课文外，均配有词汇和词汇学习、难点注释，以及与课文内容紧密结合的练习和补充阅读。本书既可作为高等院校的专业英语教材，也可供相关专业人员自学参考。
Unit 1 Business and Social Responsibility Social Responsibility at American ExpressUnit 2 Forms of business Ownership From Proprietorship to Corporation Ownership of corporationUnit 3 Franchising Two Types of Franchises Good Training:An Advantage of FranchisingUnit 4 The Job of a Manager Profile:Lee Iacocca Managerial SkillsUnit 5 Leadership How to Manage Your Boss Management and Entrepreneurial CharacteristicsUnit 6 Case Study:What Should captain Collins Do? Case Study:Charlie Has a Chance to Get Ahead Educational Backgroung of Successful ManagersUnit 7 Public Realations PubilcityUnit 8 Common Stock and Preferred Stock Investment Strategies Bull Markets and bear MarketsUnit 9 How Insurance Works Business Uses of Life Insurance No-fault Automobile InsuranceUnit 10 An Interview with Richard Brandson Human Relations at Hewlett-Packard Bill Gates of MicrosoftUnit 11 Maslow's Hierarchy of Needs Job Rotation and Job Enlargement Dealing with Job StressUnit 12 Orientation and Training Toyota Selects Employees for New Plant in Kentucky Case Study:Status Reversal Unit 13 Employee Interviews John Smale of P&C Executive HeadhuntersUnit 14 The Marketing Concept Dentists Attract New Patients with Marketing Do Most Firms Practice the Marketing Concept?Unit 15 Advertising Television as an Advertising Medium What an Advertiser NeedsUnit 16 Personal Selling Sales Presentations Rational and Emotional Boying MotivesAppendix I Word Study IndexAppendix II Key to Exercises
