商务英语选读
2008-3
华东理工大学出版社
王晓光，林伟 主编
228
本教材反应了当代西方经济、管理及国际商务方面的最新咨讯，课文内容涉及经济、工商管理、金融、贸易等各个方面，内容新颖，时代感强，信息量大。 全书共16个单元，每单元分三部分。第一部分偏重于理论阐述，旨在通过阅读这些课文，丰富学生的经济管理类知识，从而提高用英语思考、分析和阐述各种经济管理现象、理论观点的语言能力。第二部分为实践篇，课文内容大多为公司运营的主要环节及做法等，其目的是帮助学生将理论与商务实践活动结合起来，从而提高运用能力。第三部分为案例分析或阅读扩展，以提高学生们运用英语的能力。
Part One Management Unit 1 Human Resources Management Text 1 Process of Human Resources Management Text 2 Fit For Hiring? It's Mind Over Matter Unit 2 Marketing Text 1 Nature of Marketing Text 2 Finding the Right International Mix Text 3 Relationship Marketing Unit 3 Culture and Corporate Culture Text 1 What a Corporate Culture Means Text 2 Corporate Culture and National Characteristics Text 3 National Cultures, International Business Unit 4 Corporate Alliances and Takeovers -- Why Mergers Fail Text 1 Marrying in Haste Text 2 When Egos Collide Text 3 Let's Talk Turkeys Unit 5 Leadership Text 1 Types of Leadership Text 2 Business Men of the CenturyPart Two Finance Unit 6 Central Banking Text 1 The Role of Central Banks in the Economy Text 2 A Stitch in Time Saves Nine Unit 7 Insurance Text 1 Fundamentals on Insurance Management Text 2 South Korea's State Pension Fund Dips Toe in World of Risk Unit 8 Investment Companies Text 1 Different Types of Investment Companies Text 2 Exchange-traded Funds -- Revolution or Pollution? Unit 9 Stock Market Text 1 Basics about Stock Market Text 2 China Stocks Take Big PlungePart Three Economics and Trade Unit 10 Economy Text 1 Economics Theory Text 2 Practice of Economics Theory Unit 11 Globalization Text 1 Joseph Stiglitz Speaks on Globalization Text 2 China Seeks Known Brands to Go Global Unit 12 World Trade Organization Text 1 WTO Dispute Settlement Text 2 WTO Regulations on Food Unit 13 E-business Text 1 From the Hard Business Model to the E-business Model Text 2 The Art of Balancing E-business ProcessesPart Four Accounting Unit 1 Text 1 Company Profiles Text 2 Flavors of Fraud Text 3 Ebbers sentenced to 25 years in prison Unit 16 Basics of Accounting Text 1 Accounting information and its role in decision making Text 2 Balance Sheet, Income Statement and Statement of Cash Flows
文章挺浅的，书的质量很不错
这种书我本以为选的文章一定是土的掉渣的，但是看了以后发现还是比较新的，可以一看，题目的话也出得蛮好的，可以做做的
我们学校老师编纂的，老实说，习题不错
是本很实用的商务英语书，里面分经济，贸易,会计,金融各类商务英语~~~
下学期的教材，规定教科书，还没上课，所以不知道是否对我有用，但觉得太太薄了，学不到什么