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实用商务英语阅读

蔡蔚彭春萍 北京理工大学出版社
出版时间:

2006-2  

出版社:

北京理工大学出版社  

作者:

蔡蔚彭春萍  

页数:

285  

字数:

400000  

内容概要

以阅读技巧为纲,系统进行技巧介绍和针对性强的实践练习;选材涵盖了各种实用商务文体,包括信件、备忘、报告、财务文件、广告等;附有BEC初级及中级考试的考试题型以及阅读补充材料,以方便读者自学使用;难易程度由浅人深,编排有利于课堂教学和自学;本版增加了常用商贸缩略语和主要商务媒体,信息更新颖.练习的实用性与针对性更强;可用作高等院校相关专业学生商务英语阅读课程教材,还可供外贸工作人员、商务管理人员、外企文员及准备参加BEC和各类商务英语考试的广大考生自学使用。

书籍目录

Chapter One Are You Ready? 1.1 What Are Your Reading Habits? 1.2 Good Habits for Business Reading 1.3 These Habits May Cause Inefficiency in Business Reading 1.4 Identifying Skill RequirementChapter Two "Three T" Principle In Business Reading 2.1 Identify the Type of the Text 2.2 Find Out the Theme of the Text 2.3 Sort Out the Trace in the Text 2.4 More PracticeChapter Three Skimming 3.1 General Consideration of Skimming 3.2 How to Skim 3.3 More PracticeChapter Four Scanning 4.1 General Consideration of Scanning 4.2 How to Scan 4.3 More PracticeChapter Five Deducing 5.1 Guess Unknown Words 5.2 Read Between the Lines 5.3 More PracticeChapter Six Charts And Tables Reading 6.1 Line Charts,Bar Charts&Pie Charts 6.2 Flow Charts 6.3 Organization Structures 6.4 Tables 6.5 More PracticeChapter Seven Business Journals Reading  7.1 How to Read Headlines—Starting from the Top of the Pyramid 7.2 How to Read Lead—Sliding Down the Pyramid 7.3 How to Read Body—Sloping Downwards the Pyramid 7.4 More PracticeChapter Eight A Detailed Guide To BEC 8.1 A Detailed Guide to BEC Preliminary 8.2 A Detailed Guide to BEC Vantage 8.3 A Detailed Guide to BEC HigherChapter Nine Supplementary Reading 9.1 Intensive Reading 9.2 Reading Practice for BEC Vantage 9.3 Extensive ReadingAppendices Appendix Ⅰ Sample Paper (BEC Preliminary) Appendix Ⅱ Sample Paper (BEC Vantage) Appendix Ⅲ Commercial Abbreviations Appendix Ⅳ 2005 Fortune Top 100 Appendix Ⅴ Major World Media参考文献


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