商务英语综合教程（下册）
2007-11
外经贸大学
房玉清
177
353000
商务英语是从事涉外商务活动工作人员及各大专院校涉外商务、营销、管理、人力资源等专业学生的必修课程。本书内容包括英语传授经济贸易的基础理论和基础知识本书选材新颖，内容丰富，专业面广，难度适宜，趣味性强，可供高等学校经贸英语专业的学生及相应水平的商务工作者与英语爱好者学习使用。
Unjt 1 TEXT Changes in the Motives and Developments SUPPLEMENTARY READING Beefing Up BPOUnit 2 TEXT Invisible Barriers SUPPLEMENTARY READING East Europeans Fear ProtectionismUnjt 3 TEXT Business Law-Contract and Agency SUPPLEMENTARY READING Settlement of DisputesUnit 4 TEXT Export Procedures and Documentation SUPPLEMENTARY READING Bill of LadingUnit 5 TEXT Product Positioning SUPPLEMENTARY READING Experiential BrandingUnit 6 TEXT How Companies Succeed in International Mark SUPPLEMENTARY READING Business SuccessUnit 7 TEXT Strategies of Transnational Corporations SUPPLEMENTARY READING Management and LeadershipUnit 8 TEXT International Stock Exchange of UK SUPPLEMENTARY READING Chinese Firms are Embracing Private EquityFunds So dreaded in the WestUnit 9 TEXT The Monetary Focus(I)-A Yen for Change SUPPLEMENTARY READING Exchange Rate and International TradeUnit 10 TEXT The Monetary Focus(II)-Bang for the Buck SUPPLEMENTARY READlNG Strife over YuanUnit 11 TEXT Investment Demand SUPPLEMENTARY READING China Tries Guiding Foreign InvestmentUnit 12 TEXT Foreign Exchange Trading SUPPLEMENTARY READING Exchange Rates and Political Risks Unit 13 TEXT International Marketing Research and Steps SUPPLEMENTARY READING International Market ResearchUnit 14 TEXT Balance of Payments SUPPLEMENTARY READING China’S Export Strength Makes It a Focal Pont of Concern in the USUnit 15 TEXT International Financial System Meets Challenge SUPPLEMENTARY READING Financing Rules AnnouncedUnit 16 TEXT Economy Theory and Dumping SUPPLEMENTARY READING SUPPLy and Demand
