商务英语阅读教程
2007-11
北京交通大学
沈骑
166
216000
本书是为各行各业的商务人士和即将步入商界职场的广大学生提高商务英语阅读能力，提升实用英语水平而编写的一本教材。全书以阅读训练为主线，按照话题及模块式结构分层次、多角度编写，成功运用了当今商务英语实际教学中的内容教学法（CBI）、任务教学法（TBI）及案例教学法（Case Study）等新颖先进的理念。 本书中“双语精读”、“商务案例分析”和“国际商务文化知识”等模块是本书编写的创新之举。编入书中的商务阅读文章，皆精选自英美最知名、最有影响力的主流报刊，内容涵盖国际商务的各个领域。
Unit 1 International Business Text A The Scope of International Business Text B International Trade Case Study：SOHO，a Better Choice 国际商务文化知识小贴士——美国商务文化介绍Unit 2 InternationaI Finance Text A Visa Development in China Text B International Banking Case Study：Citigroup Regrets over Bond Coup 国际商务文化知识小贴士——英国商务文化介绍Unit 3 Business Integrity Text A The Insurance Industry：Reprehensible---Price-fixing,Bid-rigging and Undisclesed Payments in the Insurance Industry Appear to Be Rife Text B The Leaky Corporation Case Study：WorldCom's Dishonest Report 国际商务文化知识小贴士——经济诚信Unit 4 Business Elite Text A Alan Greeuspan：the Most Powerful Guy Text B From Dorm to Dell Case Study：Lenovo?IBM? 国际商务文化知识小贴士——William.H.GatesUnit 5 E-Commerce Text A Cyberpromotion：Communicating with Customer Online Text B Why eBay Is Buying Skype Case Study：Why You Ought to Sell Your Presents 国际商务文化知识小贴士——美国企业信息化及电子商务的发展与现状Unit 6 Enterprise Management Text A McDonald Text B HP,Compaq Merger Fails to Rally US Tech Stocks Case Study：Downsizing 国际商务文化知识小贴士——麦当劳的特许加盟和连锁经营模式Unit 7 Business Strategies Text A Chinese Business，Champ or Chump? Text B Pepsi Gets Street Smart Case Study：New United Motor Manufacturing,Inc. 国际商务文化知识小贴士——商务谈判礼仪Unit 8 Marketing and Promotion Text A Prospect of Cyberpromotion Text B Fast Fashion Shakes up American Retail Case Study：Promotion Moves of Vans 国际商务文化知识小贴士——德国商务习俗Unit 9 Security and Insurance Text A Directors and Officers Insurance--the Price of Prominence Text B China's Stock Market Reforms Case Study：Bank of Tokyo-Mitsubishi Ltd. 国际商务文化知识小贴士——道琼斯和纳斯达克介绍Unit 10 Employment and Staffing Text A Economic Downturn Gives Workers Opportunity to Try New Adventures Text B The Three-step Interview Process Case Study：Backing Top Athletes Fails to Lift Nike Stock 国际商务文化知识小贴士——加拿大商务习俗Unit 11 Financial Accounting Text A Microfinance--Small Sums,Big Issue Text B Bookkeeping and Accounting Case Study：Starbucks in China 国际商务文化知识小贴士——日本商务习俗Unit 12 TraveI Industry Text A China Ranks Fifth in World Tourism Text B China's Golden Week：A Luxury El Dorado Case Study：UNWTO and Microsoft to Boost Etourism for Development：Africa to Be Primary Target 国际商务文化知识小贴士——法国商务习俗附录A 练习参考答案参考文献
