亚洲传媒研究
2008-11
中国传媒大学出版社
苏志武 丁俊杰主编,罗青执行主编
296
2007年9月中国传媒大学亚洲传媒研究中心成功举办了为期十天的“2007亚洲传媒论坛”国际学术活动周，本次学术活动周以“全球化体育事件与体育传播”为主题，由中国传媒大学和韩国高等教育财团联合主办，亚洲传媒研究中心承办，并由西班牙巴塞罗那自治大学奥林匹克研究中心和瑞士卢加诺大学中国传媒观察研究中心协办。来自巴塞罗那、雅典、悉尼、伦敦、慕尼黑、首尔等数十年来最具代表性的奥林匹克举办城市所在国家的重要学术机构及研究学者参加了这次论坛，国内外传媒界围绕“奥林匹克全球化和体育事件的大传播观”等多个分议题展开了多元化、高水平的学术对话。 2007年是中国筹办奥运会的重要一年，以奥运会为代表的现代全球性体育赛事已经超越了竞技体育的内涵本身，变成了基于传媒且互动于传媒的媒介事件，全球化体育事件的传播特征出现了承载力极为丰富的新变化。
苏志武，男，1955年10月出生，广西桂林市人，华南理工大学无线电系毕业。信息与通信工程学教授。中国电子学会理事会理事，教育部科技委信息学部委员，国家广电总局科技委常委。曾任北京广播学院无线电工程系副主任、北京广播学院院长助理、副院长、党委副书记兼副院长、党委书记兼副院长、中国传媒大学党委书记兼副校长。2006年5月任中国传媒大学校长。
传播视阈中的体育媒介事件Sports Events：A Communication Perspective从传播学视角进行奥林匹克研究的几个关键问题The Key Issue of a Communication Approach on Olympic Research I[西班牙]Miquel de MORAGAS21世纪媒介体育的东西方平衡The East-West Balance in 21 st Century Media Sport I[澳大利亚]David ROWE欧洲政策框架内的体育与媒介Sports and the Media in the Eu ropean Framework[比利时]Mathieu MOREUIL奥运的视角：全球性媒介事件和国家软实力建构An Olympic Perspective：Global Media Events and Setting ofNational Soft Power“中国”钱海虹体育全球化与跨文化传播Globalizafim of Sports&Intercultural Conmamications通过奥运报道进行跨文化理解的可能性存在吗？Is Cross．Cultural Understanding Possible through Olympic Journalism？[美国]Susan BROWNELL个性化？同质化？全球化？——媒介融合对重大体育事件提出的挑战Major Sports Events，Communication and Electronic Media：Is therestill a PIace for a Universal Vision of the Olympic Games？[法国]Francoise PAPA大众传媒与奥林匹克——以伊朗、巴西和中国的比较研究为例The Olympic Games and Mass Media with Comparative Studies on I ran，Brazil&China：Past，Present，and Future[伊朗]Hamid GHASEMI[巴西]Leonand0 MATARUNA[中国]WANGfang全球化体育事件与大体育传播观GIobalization of Sports and Communication Complexity[中国]罗青体育事件与媒介再现Representing Sports Events奥运传播中的关键影像：2004雅典案例Key Olympic Visuals and Power Shifts[德国]Peter LUDES奥运仪式与跨文化交流：2008北京奥运会的挑战The Olympic Ceremonies and Intercultu ral Exchange：Challenges forthe Beijing 2008 Olympic Games[西班牙]Christopher KENNElq意图与策略：“北京奥运火炬传递”报道中媒介现实的构建Intention and Strategy：The C0n5trucnon of Media Reality inReporting of Beijing Evening Daily for“Beijing Olympic TorchRelay”[中国]冯睿现代性的英雄：足球赛事直播文本的原型分析Modern Hero：Archetypal Analysis of the Live Football Match[中国】姬德强体育传播与媒介多样性Sports Communication and Cultural Diversity电视媒体中的体育全球化和文化多样性Sports Globalization and Cultural Diversity in TV[德国]Thomas KIRSCH体育新闻与传播：数字化时代的挑战和机遇Sports Journalism and Communication： Challenges andOpportunities in the Digital Media Age[英国]Raymond BOYLE中国奥运媒介之百年发展变迁Centennial Development and Variation of Chinese Olympic Media[中国]薛文婷奥运传播中的个人身份与角色建构The Construction af Personal identities and Roles in the OlympicCommunications[中国]曹顺妮世纪初亚太地区远东运动会与“亚洲意识”的发展The Far Eastern Games and the Formation of Asian Identity in theAsia—Pacific during the Early Twentieth Century[新加坡]Lou ANTOLIHAO新体育、新经济、新传媒New Sports，New Economy。New MeSa重大体育事件的传播新动向New Trends in the Communication of Mega Sports Events[希腊]Roy PANAGIOTOPOULOU窥探奥林匹克的未来——对世界电子体育竞技大赛及其赞助方的研究Peeking the Two Olympics：A Descriptive Study of the WCG and itsSponsorship[韩国]Young—ham，SEO从电视转播权之争看中国体育电视的发展趋势A View of the Development Trends of China’S Sports TV from theStruggle for Broadcasting Rights[中国]洪建平从“奥运报道联盟”看网络媒体的竞争与合作Competition and Cooperation among Internet Media：“OlympicCoverage Alliance”as a Case[中国]程颖体育摄影视觉表现的进步与互动传播的未来The Innovation and Development of Sports Visual Communication[中国]程铁良征稿启事
Indeed，the influence of the ECI has been very important in terms of the organization of sport in Europe．First of all it has indicated that European law provisions should apply to sporting bodies who do not benefit from any exemption．Secondly，it has influenced sport governance by reinforcing players and clubs positions and balancing federations leadership．Finally，by modiring the traditional transfer scheme in football，it has reinforced the development of a real sport industry．Indeed．by suppressing the nationality criteria as welI as the transfer fees at the expi ration of the working contract，it has indi rectly provoked an increase in number and amount oftransfers and the concentration of the best players whatever their nationality in the best clubs．Such concentration has been attractive for TV broadcasters，leading to incteasedinvestment in TV rights? The ECI intervention did not create the so．called“sport business”．Howevet it helped the development of a professional sport industry by deregulating transfers and media rights markets． European competition provisions appliedto selling of TV rights for sport According to the ECI．sport is subject to European law only in so far as it constitutes an economic activity．Naturally，the acquisition and sublicensing of broadcaing rights and the sale of advertising slots constitute examples of activities of an economic nature covered by Eu ropean law． ......
