商务英语综合教程学生用书（第三册）
2010-2
对外经济贸易大学出版社
龙毛忠 编
281
进入大众化教育以来，中国高等学校英语专业的培养目标和培养模式日趋多样化。其标志性变化就是传统的英语语言文学专业裂变成商务英语专业和翻译专业，从而形成了英语、商务英语和翻译三足鼎立的局面。虽然国内学者仍就这三个专业的共同性和差异性争论不休，但是教育部批准设立上述专业，既是顺应社会经济发展对各种英语人才需要的体现，也反映出单纯的英语语言文学专业人才的需求在减少。截止目前，已有上海对外贸易学院、对外经贸大学、广东外语外贸大学等7所高校被正式批准招收商务英语专业的学生，众多高校还在积极申请开办这一新专业。此外，据不完全统计，全国有500多所高校开设了商务英语课程。这些事实说明商务英语专业发展趋势良好，前景广阔。 众所周知，不管英语专业如何裂变，必须要让学生打好语言基本功，掌握听说读写译的技能，只有这样才能进行语言交际。交际法认为，人们对语言的掌握是在交际过程中“习得”的。语言交际的环境越真实，就越能够掌握有效的交际能力。有鉴于此，学习真实的语言交际材料，尤其是商务语境下的语言材料，就能够缩短课堂教学与实际生活、工作的差距，学以致用，进行有效的商务沟通。基于这种认识，我们试图打破传统教材先学“阳春白雪”的语言，然后再进行商务“嫁接”的模式，而是从一开始就让学生置身于商务语境，学习商务基础理论和知识，直接进行商务实践的训练，从而为将来的职场竞争打好基础。实践证明，直接学习商务英语教材而不是基础英语，也能打好语言的基本功。据调查，许多普通高校英语（商务英语方向）专业的学生直接学习商务英语教材，四八级通过率依然分别保持在98％和85％以上，商务英语专业学生的就业率一直在99％以上，比其他相关专业学生更具竞争力。
《商务英语综合教程》共分四册，每册12个单元，内容包括经济、管理、国际法和跨文化四大模块，每单元均由TextA、TextB、TextC及相关练习组成。Text A侧重商务词汇、语法知识及篇章理解。Text B着力培养学生的商务英语口语和写作能力等交际能力。Text C主要是提高学生的听力技能和人文底蕴。本套教材主要适用于全日制商务英语专业或者英语（商务英语方向）专业的一二年级大学生，也可作为全日制非英语专业学生的选修课教材或行业培训教材。教材分学生用书和教师用书。
Unit One Keys to Being a Successful Entrepreneur Text A Seven Key Qualities of Successful Entrepreneurs Text B Case Study: Shahnaz Husain -- The Archangel of Herbal Beauty Text C Entrepreneurs Share Courage, Other Common TraitsUnit Two Office Politics Text A Managing Office Politics Text B Case Study: Ask Annie -- HOW to Survive Office Politics Text C Power PlaysUnit Three Real Work at Home lobs Text A Home-Based Business Text B Case Study: StartupNation Home-Based 100 -- 10 Top Home Businesses in i0 Categories Text C How to Start Your Own Business.Unit Four Employee Turnover Text A Glad To See You Go : The Benefits of Employee Turnover Text B Case Study: Why are We Losing All Our Good People ? Text C Overcoming Job Burnout Unit Five Customer Management Text A Surviving in the Age of Rage Text B Case Study: The Right Way to Manage Unprofitable Customers Text C Air RageUnit Six Market Expansion Text A How to Expand Your Market Text B Case Study: Golden Arches Galore Text C Grow Your BusinessUnit Seven Localization Strategy Text A Localize Your Product to G10balize Your Business Text B Case Study: Going Local Text C What Is Localization?Unit Eight Monopoly Text A The De Beers Story: A New Cut on an Old Monopoly Text B Case Study: Grounds for a Lawsuit -- Indie Coffee Shop Owner in Wash. , Deems Starbucks Predatory Text C Blood Diamond: AfricaUnit Nine Global Tourism Text A The Tourism Time Bomb Text B Case Study: Global Expansion for French "24-hour Receptionist" Kiosks Text C Tower of London -- The Most Haunted Building in LondonUnit Ten Green Business Text A Is Earth Day the New Christmas? Text B Case Study: RecycleBank and Texas Instruments Make an Environmental Difference Text C The New American Buzzword is "Green" Unit Eleven The Beauty Industry Text A Beauty Industry Needs Facelift Text B Case Study: Unilever Gives "Ugly Betty" a Chinese Makeover Text C Indian Male Beauty Industry BoomsUnit Twelve A Return to Thrift Text A The Seven Deadly Sins That Lead to Debt Text B Case Study: Coffee, Lipstick and Economy Text C Top Five Money Mistakes Men Make
1. Common sense Studies show that most successful businessmenconsider common sense as the foundation of theirsuccess. Common sense is defined as an ability to makesound judgments on the issues， which you encounter ineveryday situations. Good judgment depends onacquired knowledge and past experience. Thecombination of these two creates necessary prerequisitesin developing common sense in a person. Commonsense allows you to understand complex issues in simplerterms and get into the core of a problem. 2. Specialized knowledge of your field It is easier to start a successful business， if you havedeep knowledge of the business field that you decide topursue. About half of all home-based start-ups6 arelaunched by people who decide to use the knowledge，which they gained from their previous work experience ofa particular niche area. Philip Green7， a billionaire， whomade his fortune in garments retailing， claims that cornerstone8 of his success is his knowledge of rag trade9. He，presumably， can price a fabric simply by rubbing itbetween his fingers. Just by looking at a rack of coats heCan predict which ones wont sell next season. Thats thekind of knowledge required in order to become successfulin entrepreneurship. Around 45 percent of all start-ups failto survive more than two years.
新基点全国高等院校商务英语专业本科系列规划教材·语言技能子系列
书的难度有点儿大
不错~是正版书！包装也很好~喜欢~
正版，就是价格和别家比起来还是小贵了点儿