THE LITTLE BOOK OF BIG PROMOTIONS 平面设计创意集锦

2007-3  

Lisa Cyr，Lisa Hickey　等著  

351  

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Designers are always looking to give their work the creative edge required to get noticed in a sea of marketing and promotion. To achieve this, they must be market savvy, innovative, and possess up-to-date production know-how. The Little Book of Big Promotions is packed with content that offers creative inspiration. It offers hundreds of design ideas, insight into the creative process and execution, and the tools and information needed to make the right production decisions. Project details are highlighted and descriptive text dissects the essential design elements that make each promotion unique and effective. This book will enable seasoned professionals and less-experienced designers to choose the right options for their job, budget, ability, and the market they are trying to reach.

INTRODUCTION: Positioning Yourself in the Creative MarketplacePArtⅠ CHAPTER 1: Unconventional Surfaces and Printing Techniques CHAPTER 2: Unique Constructions, Folds, and Die-Cuts CHAPTER 3: interesting Bindings, Fasteners, and Wraps CHAPTER 4: Alternative Uses and Add-OnsPARTⅡ CHAPTER 5: Innovative CHAPTER 6: Humor CHAPTER 7: Unexpected CHAPTER 8: Lush CHAPTER 9: Tactile CHAPTER 10: InteractivePARTⅢ Visual Puns Pattern Graphics Graphics That Define a Category Photo Graphics Minimalist Graphics Equity Graphics Symbol Graphics Personal Graphics Brown Paper Wrapper Graphics Lighthearted GraphicsDIRECTORY OF CONTRIBUTORSABOUT THE AUTHORS

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