Global E-Commerce Strategies for Small Business小企业的全球电子商务策略

2003-2  

Costa, Eduardo da  

202  

“If the owners of small companies do not think globally，they may not be prepared when one of their local or international competitors begins to encroach on their local markets。” Moreover，continues Eduardo da Costa in Global E-Commerce Strategies for Small Businesses，even those small businesses that are not necessarily geared to exporting can benefit from e-commerce。Presenting seven success stories of small businesses that have become international operators，da Costa， a visiting scholar at Harvard and president of two small businesses， offers business leaders a range of practical，valuable information on maximizing the wave of the future that’s easy to absorb and to use。 　　Da Costa，a visiting scholar at Harvard University，heads a Boston consulting firm and a business incubator。 Challenging a common assumption that the global economy is the province only of large corporations，he argues that the Internet has opened unprecedented business opportunities for smaller enterprises。He uses seven companies located variously in Ireland，Brazil，Singapore，Italy，Belgium，and the U.S。as examples to illustrate his claim。 He also statistically documents the role of small and medium-sized enterprises（SMEs） in creating jobs，contributing to regional economic growth，and spurring innovation。Da Costa then lays out the steps for setting up a global business。He covers the purchasing process and customer service， explains how to research business opportunities and markets， recommends ways to utilize the Internet and other information technology， and suggests solutions for overcoming the main obstacles to international trade faced by small companies。

PrefaceAcknowledgments1 The Growing Worldwide Importance of Small Companies　A Common Misconception（or Size Isn’t Everything）　What Is a“Small Company”？　Genesis of the Small Company　Life Cycle　Entrepreneurship　Innovation　Job Creation and Economic Development　Lack of Technology and Other Problems in Small Companies　The International Market　Special Projects and　Trends　Programs for SMEs2 The Information Industry and the Internet Economy The Digital Revolution Characterizing the Information Industry Size and Landscape of the Information Industry The Internet Layers of the Internet Economy Basic Internet Statistics SMEs in the Internet Economy Financial Markets and the New Economy3 Electronic Commerce：Opportunities in the International Market Overview　Yet Another Set of Internet Statistics　The Four Steps in the Purchasing Process　Search　Ordering　Payment　Delivery　Business-to-Business Transactions　What’S Next？4 Are We Ready?Main Obstacles to International Trade for　Small Companies Introduction Infrastructure and Logistics People Legal matters Cultural Diversity Capital Government Policies International Bodies and Their Roles Trends5 Case Studies：Successful Small Companies in the Global Market Introduction Methodology　Gifts of Course：The Right Ingredients for Success（Belgium）　SmartPrice：The Culture of Haggling Becomes a Business　Kennys：Blending the Old and the New（Ireland）　Sunglasses2000：Expanding the Family Business on the　Internet（Italy）　FarEastFlora：Exploring the Customer~Passion for Orchids（Singapore） 　ItradeMarket-Taking the Internet tO the B2B Trade in　Latin America（United States）　PEOPLink：An NGO of Global Reach（United States）6 “Can I Do It Too？”Prerequisites for Success and Some Common Pitfalls7 Setting Up a Global Small Business：A Checklist of Action Steps8 What Net？A Better Word？NotesIndex

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