Managerial Economics With Infotrac College ed.10th ed.用Infotrac管理经济

2002-6  

Oversea Publishing House  

Mark Hirschey  

771  

The tenth edition of this market-leading text continues its tradition of providing a solid foundation of economic understanding for use in managerial decision making. It offers a practical treatment of economic theory and analysis in an intutive, calculus-based format. Its focus is on presenting those aspects of economic theory and analysis that are most relevant to students of business administration, and a wide variety of examples and simple numerical problems are used to illustrate the application of managerial economics to a vast assortment of practical situations. The nature of the decision process and the role that economic analysis plays in that process are emphasized throughout. This major revision is designed to maximize accessibility for a student audience with little or no background in economics, and no previous training in calculus.

Mark Hirschey is the Anderson W. Chandler Professor of Business at the University of Kansas, where he teaches undergraduate and graduate courses in managerial economics and finance. He also is president of the Association of Financial Economists and a mem

Preface PART 1 OVERVIEW OF MANAGERIAL ECONOMICS 　1 Nature and Scope of Managerial Economics 　2 Economic Optimization 　3 Demand and Supply PART 2 DEMAND ANALYSIS 　4 Demand Analysis 　5 Demand Estimation 　6 Forecasting PART 3 PRODUCTION AND COST ANALYSIS 　7 Production Analysis and Compensation Policy 　8 Cost Analysis and Estimation 　9 Linear Programming PART 4 MARKET STRUCTURE ANALYSIS AND ESTIMATION 　10 Perfect Competition and Monopoly 　11 Monopolistic Competition and Oligopoly 　12 Pricing Practices PART 5 LONG-TERM INVESTMENT DECISIONS 　13 Regulation of the Market Economy 　14 Risk Analysis 　15 Capital Budgeting PART 6 SUMMARY 　16 Organization Structure and Corporate Governance 　17 Public Management Appendix A: Compounding and the Time Value of Money Appendix B: Interest Factor Tables Appendix C: Statistical Tables Selected Check Figures for End-of-Chapter Problems Index

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