名人经验
2008-1
Oxford University Press USA
Donna Cutting
226
The Celebrity Experience combines the best practices of the business world with those of the celebrity world to create a practical and proactive guide for anyone who wants to bring their business’s internal and external customer service to the level of star treatment. Based on the unique ways celebrities are treated, the book shares techniques you can use to treat your customers to a red-carpet experience, guaranteeing repeat business and stellar word of mouth.
Applause. Preface. Chapter One. The Chicago Pizza Principle. Chapter Two. Red Carpet Arrivals. Chapter Three. Give ‘Em Their Chicken Soup. Chapter Four. The Star of Your Show. Chapter Five. Star Power. Chapter Six. Are You Anybody? Chapter Seven. The Celebrity Next Door. Chapter Eight. Branding Ovations. Chapter Nine. The Booger Principle. Chapter Ten. Be an A List Customer. Chapter Eleven. That's A Wrap. Resources. About the Author. Second Wind Dreams. The Celebrity Experience Hall of Fame. Citations.
