怎样挣到第一个百万美金
2007-1
John Wiley & Sons Inc
Martin Webb
180
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Thinking of starting your own business? You've come to the right place. Thousands of people take the plunge every year for thousands of different reasons; the lifestyle, the opportunity to start over again, the chance to make serious money. No one ever got rich lining their boss's pockets. So you really want to go it alone? Here's how. Make Your First Million shows you how to set up your business the right way. It covers business plans, raising finance, financial planning, the opening days, working capital, growing your business, premises, staff, branching out, preparing for exit, and much, much more. As presenter of Channel 4’s Risking it All, serial entrepreneur Martin Webb has guided many fledgling businesses through the start-up process. His advice, tips and insider secrets will help you transform your dream into reality. Why spend your life working for the man when you could be out there making your first million? 作者简介： Martin Webb made his fortune by selling C-Side, the leisure company he co-founded in 1993. In 2004 he set up People’s Pubs – the first chain in the UK that gives all its profits to local charities. As a serial entrepreneur, Martin has started a string of new companies. Martin is a presenter of Channel 4’s Risking It All, the last series of which was watched by 2.5 million viewers. He is currently the face of Lloyds TSB business insurance and is a regular columnist for the Daily Telegraph. In his spare time, Martin has been a keen sailor for many years and completed a trans-atlantic crossing in 2003. He is currently working towards his private pilot licence.
Prologue: The false start Part 1 1 Introduction 2 Starting again 3 Putting the idea into practice 4 The opening days 5 Building on success 6 Branching out and preparing to exit 7 And in conclusion Part 2 Appendix: The Entrepreneur's Toolkit Item 1 The General Business Model and Working Capital Item 2 Risk Assessment Item 3 Getting the Start up Money Item 4 Drawing up the first rough financial plan Item 5 The decision to lease premises or buy them Item 6 Drawing up a detailed business plan Item 7 The formal documentation of staff appraisal Index
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