Gerald Ratner兴衰与死而复生Gerald Ratner

2007-12  

Gerald Ratner  

260  

In 1991 Gerald Ratner was booked to make what should have been an everyday speech at the Institute of Directors. Should have been. When the words "total crap" come out of his mouth in connection with a decanter and glasses set sold by his company, H. Samuel, it all turned out slightly different. The Rise and Fall...And Rise Again tells the full story, in Gerald Ratner's own words, of what lead him to that point at the IoD, the horror of what happened in the immediate aftermath,

IntroductionACT I - THE RISE CHAPTER 1 Family Life CHAPTER 2 Growing Up CHAPTER 3 Toughening Up CHAPTER 4 The Family Business CHAPTER 5 Growing the Business CHAPTER 6 Going Public CHAPTER 7 The Home Front CHAPTER 8 Downturn CHAPTER 9 Taking Over CHAPTER 10 Turnaround CHAPTER 11 The Big Time CHAPTER 12 Trauma CHAPTER 13 Thatcher's Decade CHAPTER 14 The Incredible Eighties CHAPTER 15 Going Global CHAPTER 16 Riding the Acquisitions ExpressACT II - THE FALL CHAPTER 17 Welcome to the Nineties CHAPTER 18 An Invitation CHAPTER 19 That Speech CHAPTER 20 As Bad as it Gets CHAPTER 21 The End CHAPTER 22 The Wilderness CHAPTER 23 Out of the Frying PanACT III - THE RISE AGAIN CHAPTER 24 Starting All Over Again CHAPTER 25 The Launch CHAPTER 26 Dotcom Millionaire CHAPTER 27 Thinking Big CHAPTER 28 What Goes AroundThe SpeechIndex

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