阅读-领先商务英语-1
2010-11
潘惠霞、仲伟合、 王立非 高等教育出版社 (2010-11出版)
潘惠霞，等 编
274
《领先商务英语专业系列教材·领先商务英语（阅读1）》以最新颁布的《高等学校商务英语专业教学要求（试行）》为指导，在编写过程中本着“突出跨文化商务交际能力的培养”的原则，在课文素材上进行了认真的遴选。课文全部来自国外原版专业著作、报刊、杂志及网络等。通过“商务文化热门话题”、“著名商务企业介绍”、“经、管、法基本知识”和“名人轶事”等内容给学生在学习语言的同时提供更多的机会了解商务方面的相关知识。每册课文的内容根据不同的模块，从易到难、循序渐进排列。《领先商务英语专业系列教材·领先商务英语（阅读1）》为第1册。
Unit 1 GlobalizationText A: China Goes GlobalText B: The Global Market: Translating and LocalizingReading StrategyUnit 2 Credit CardText A: How Does a Credit Card Work?Text B: Two Essays About the History of Credit CardReading StrategyUnit 3 Personal Branding and Company BrandingText A: The Brand Called YouText B: The Key to Successful Branding in ChinaReading StrategyUnit 4 Wal-MartText A: The Model Manager of WaI-MartText B: WaI-Mart NationReading StrategyUnit 5 International TradeText A: Survey of International TradeText B: Biography of Adam SmithReading Strategy 94.Unit 6 Silicon Valley Success StoriesText A: Tesla Motor's Second Electric Car Will Be Made in Silicon ValleyText B: The Legend of Silicon ValleyReading StrategyUnit 7 Marketing InnovationText A: P&G's Innovation CultureText B: P&G: A Japanese Marketing Success StoryReading Strategy 130Unit 8 The History of Chinese Banking SystemText A: The History of Chinese Banking SystemText B: The World BankReading StrategyUnit 9 ManagementText A: What Is Management?Text B: Peter F. Drucker——Father of Modern ManagementReading StrategyUnit 10 Management TheoriesText A: Organizing Process in ManagementText B: Management: Historical PerspectivesReading StrategyUnit 11 MicrocreditText A: Loans Among Family MembersText B: Loans and Family: Do They Mix?Text A: Hard Time in Starting a Small BusinessText B: Muhamrnad Yunus and His Grameen BankUnit 13 Merger and Acquisition in BusinessText A: Chinese M&A: Moving TargetText B: Microsoft's Mating DanceUnit 14 The International Business LawText A: China's New Company LawText B: Forms of Foreign Investment in ChinaUnit 15 Learn MandarinText A: Get Ahead, Learn MandarinText B: Verbal Communication in BusinessUnit 16 Business CommunicationText A: Nonverbal Behaviors in Different Business CulturesText B: Doing Business in the U.S.A.
《领先商务英语专业系列教材•领先商务英语(阅读1)》由高等教育出版社出版。
