新编实用英语综合教程3
2011-11-01
高等教育出版社
编写组
186
《新编实用英语综合教程3(第3版)》的修订目标是“更新与升级”,而不是“重起炉灶”,在让老用户感到熟悉与亲切的同时,又感觉到新思路、新内容、新气息;为新用户则提供一套理念更新换代的“更新版新编实用英语”。 第三版进一步体现了“三加强”的原则:加强听说、加强表达、加强实用。第三版特别加强了听说部分的训练,更注重实用交际能力的培养;增编《新编实用英语·职场手册》的目的就是使《新编实用英语》更好更直接地为学生求职和深造服务。 第三版追求的目标不仅“要实用,要好教,更要好学”,还要便于创设“学习轻松、学用结合、课堂,职场交融”的教学环境。新编和更新的课文更具时代气息,体现了职场交际的特色,语言更具时代性,更有利于激发学生的学习兴趣,如新增的网络讨论和博客交流等。 第三版更加注意体现人文因素和跨文化交际,特别加编了Appreciating Culture Tips(文化欣赏提示),让学生讨论生活哲理和职业道德警语(Mottos of Life Philosophy and Business Ethics),欣赏语言及其所包含的人生哲理。 《新编实用英语综合教程3(第3版)所进行的探索与尝试符合高职高专英语教学改革的方向和迫切需求,编者相信本教材一定能得到广大高职高专院校师生的欢迎与支持,也希望更多的院校积极参与教学、教材改革的实践。我们始终抱着虚心听取意见、深入研究、不断完善的态度,力求使《新编实用英语》(第三版)成为广大师生的诚挚朋友。
Unit One Promoting ActivitiesSection ⅠTalking Face to FaceSeation Ⅱ Being All EarsSection Ⅲ Trying Your HandSection Ⅳ Maintaining a Sharp EyePassage Ⅰ Creative Strategies Prompt Consumers to Buy, Buy, BuyPassage Ⅱ Promotion MethodsSection V Appreciating Culture TipsUnit Two Company ProfilesSection Ⅰ Talking Face to FaceSection Ⅱ Being All EarsSection Ⅲ Trying Your HandSection Ⅳ Maintaining a Sharp Eyepassage ⅠDeveloping Your Company ImagePassage Ⅱ Everyone Has a Chance to WinSection V Appreciating Culture TipsUnit Three Purchase and PaymentSection Ⅰ Talking Face to FaceSection Ⅱ Being All EarsSection Ⅲ Trying Your HandSection Ⅳ Maintaining a Sharp EyePassage Ⅰ How Safe Is Your Mobile Wallet?Passage Ⅱ E-business Means OpportunitiesSection V Appreciating Culture TipsUnit Four Tratining Across CulturesSection Ⅲ Trying Your HandSection Ⅳ Maintaining a Sharp EyePassage Ⅰ Cultural Diversity in the WorkplacePassage Ⅱ Change, or Get Left BehindSection VAppreciating Culture TipsUnit Five Barndsand AdvertisementsSection Ⅱ Talking Face to FaceSection Ⅲ Being All EarsSection Ⅳ Maintaining a Sharp EyePassage Ⅰ ElsietheCowPassage Ⅱ ExperientiaIBrandingSection V Appreciating Culture TipsUnit Six Sharing the LossPassage Ⅰ SharingEconomicLossesThroughlnsurancePassage Ⅱ BeCarefulwithYourPolicySection V Appreciating Culture Tips……Unit Seven Busy Agenda and ScheduleUnit Eight Thinking Global,Acting Local